Motorola Mobility India has appointed DENTSU CREATIVE PR as its PR agency. The agency won the account following a multi-agency pitch and the brand will be serviced from its Delhi office.

As per the mandate, DENTSU CREATIVE PR will develop and execute Motorola’s communication strategy, manage media relations, and oversee digital campaigns. The agency will leverage its PR expertise to enhance the brand image, boost market visibility, and forge deep connections with the target audience. Combined with Motorola’s history of innovation in the mobile phone sector, this partnership will solidify the brand’s position as a market leader in smartphones. For the record, Motorola is a global leader in smartphone innovation, known for delivering cutting-edge technology, sleek design, and exceptional performance.

Commenting on the achievement, Shivam Ranjan, Marketing Head, Motorola Asia Pacific said, “We are thrilled to have DENTSU CREATIVE PR join our team; their commitment to innovation, strategic thinking, and expertise in the technical space will significantly improve Motorola’s communication. We are eager to work on significant ideas that will take Motorola to new heights.”

Sanjeev Anand, President, DENTSU CREATIVE PR added, “This partnership marks an exciting phase for DENTSU CREATIVE PR, our knowledge, performance, and strategic approach to the constantly changing PR sector perfectly connect with Motorola’s vision and objectives. We look forward to a long-term creative and collaborative journey ahead.”

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Value 360 Communications bags the PR mandate for Erekrut

Value 360 Communications has bagged the mandate to oversee PR and brand-related activities for Erekrut. As a part of the mandate the agency will manage the brand’s corporate and technology reputation, daily visibility enhancement, strategic communication counsel, and media relations.

Erekrut, known for its innovative approach to recruitment, aims to revolutionize the hiring process by leveraging advanced technology and data-driven insights. With a strong emphasis on quality talent acquisition and seamless candidate experience, Erekrut has emerged as a trusted platform for both employers and job seekers.

The decision to on board Value 360 Communications with the PR mandate followed an extensive and meticulous review process. It is attributed to the agency’s deep domain knowledge and strategic approach to driving brand messaging across the target audience.

Ravinder Goyal, co-founder, Erekrut said, “We’re excited to partner with Value 360 Communications to enhance our PR and brand reputation. Their domain expertise and strategic approach will help promote our brand narrative in a better way. We are impressed by their creativity, planning, and attention to detail. We anticipate a fruitful partnership ahead.”

Vasundhara Singh, senior vice president, Value 360 Communications said, “We are thrilled to be associated with Erekrut. Leveraging our extensive experience serving numerous HR Tech clients, we are confident to further augment their brand equity and help them scale up. We look forward to joining Erekrut on their inspiring journey of providing best-in-class HR Tech solutions to businesses & institutions operating across India.”

Since its inception, Erekrut has experienced remarkable growth, transforming into a thriving pre-hiring assessment platform that has captured the attention of investors and gained a substantial jobseeker base of 1million plus and 1000+ active recruiters and 400+ campuses across India. It secured an impressive pre-seed funding of $433.33K from Delhi-based Angel Investors, including fresh investment from promoters. The company has been shortlisted for a highly coveted Accelerator program in the US. With a co-founder boasting over 30+ years of industry experience in Sales, Brand Development, and Corporate Relations, Erekrut is well-equipped for success. Through its pre-hiring assessments, continuous candidate engagement, and effective communication channels it streamline the interview process and maximize the efficiency of candidate selection. Erekrut is connecting the entire eco-system; Recruiters, Job Seekers and Campuses across with zero time and money wastage in filtering out the right candidates using job role based assessments with complete application tracking systems and candidate’s profiling based on their activities at Erekrut.

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Team Pumpkin, a fully integrated creative digital marketing agency, has announced the launch of its specialized content & communications arm, HypeSquad. Based on real-world insights, HypeSquad specializes in cutting-edge, new media content, communications, and influencer marketing based services. The business entity will offer functional solutions across a range of verticals, including Media Relations, Content Distribution, Influencer Outreach, and Crisis Management.

Additionally, HypeSquad is also in the process of launching Content IPs across the Lifestyle, Marketing and BFSI verticals. These IPs will create content that makes the world of lifestyle, fashion, finance, marketing and beyond more accessible and understandable.

Swati Nathani, co-founder – Team Pumpkin & HypeSquad, said, “While HypeSquad as an individual arm of Team Pumpkin created some celebrated PR and influencer campaigns and won awards, we wanted to give the team more autonomy and power to do greater work. This award-winning team will be more power-packed, and you will do some excellent work in the coming days.”

“The purpose of having these independent entities is to have super-specialised focus and more attention on quality execution. Expertise, Execution, and Efficiency are the common thread that will drive these individual agencies. They always worked with this thread; becoming autonomous was only a matter of time.” Said Ranjeet Kumar, co-founder of Team Pumpkin – HypeSquad’s parent company.

HypeSquad is the first in the slate of specialized agencies that Team Pumpkin plans to launch as a part of its rebranding activity. Each agency under the Team Pumpkin umbrella will focus on creating tailored solutions based on real-world insights combined with expert opinion.

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