~ Grand Effie awarded to McCann, Gurugram, India for NESTLE India Ltd’s campaign ‘Maggi: Why save the best for the last?’ ~

16^th February, 2026; Mumbai, India: The Advertising Club (TAC) India celebrated the 25^th edition of the Effie India Awards 2025 in a glittering ceremony held at Taj Lands’ End, Mumbai. Presented by News18 India and News18 Marathi, and powered by CNN News18 and CNBC TV18, the landmark edition brought together over 1,000 industry professionals from advertising, marketing, media, research, PR, and communications, further cementing Effie India’s stature as one of the most prestigious platforms celebrating marketing effectiveness.

NESTLE India Ltd was adjudged as the Effie Client of the Year, while Leo India was named Effie Agency of the Year. The coveted Grand Effie was awarded to McCann, Gurugram, India for Nestle India Ltd’s campaign ‘‘Maggi: Why save the best for the last?

Marking a significant milestone year, the 25^th edition of Effie India Awards witnessed participation from 89 agencies. Every year, the awards play a pivotal role, as winners are recognized not only by advertising peers but also by clients and academic experts, ensuring a holistic evaluation of creativity, strategy, and measurable effectiveness.

Speaking at the Effie, Dheeraj Sinha, President, The Advertising Club, and CEO McCann India, said, “As we celebrate 25 glorious years of the Effie India Awards, we are not just marking a milestone, we are honouring a legacy of effectiveness that has shaped Indian marketing. Over the past quarter century, Effie has become the gold standard for results-driven creativity, championing ideas that deliver real business impact. This landmark edition reflects the extraordinary evolution of our industry and the power of creativity. Congratulations to all the winners. Here’s to the next chapter of impactful storytelling and transformative growth.”

“The Effie India Awards have evolved into one of the most credible and respected platforms for marketing effectiveness in the country. What truly stands out this year is the scale and diversity of participation – from leading networks to independent agencies and new-age specialists, all demonstrating a shared commitment to effectiveness. It is encouraging to see stakeholders attach deeper strategic value to the Effies, viewing it as a benchmark of real business impact”, added, Mitrajit Bhattacharya, Chairperson, Effie India Awards, The Advertising Club, and Founder and President, The Horologists.

Elaborating on the awards, Pradeep Dwivedi, Co-Chairperson, Effie India Awards, The Advertising Club, and Group CEO, Eros Media World, said, “We are delighted to witness such enthusiastic participation from across the industry, reflecting the trust and prestige the platform commands. The campaigns showcased this year set a remarkable standard, combining bold creativity with strategic rigor and tangible results. It is inspiring to see the industry consistently push boundaries while remaining firmly focused on impact.”

Category sponsors included Adani Group for Integrated Advertising Campaign, Eco Media Solutions for Brand Experience, and Tata Communications for B2B.

The 25^th edition of Effie India Awards continue to reaffirm its commitment to celebrating ideas that work, spotlighting the powerful intersection of creativity and effectiveness.

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