Being the Title Sponsor of the Rajasthan Royals for this season, the first campaign film released as part of the campaign, also features leading players of the team.

As the IPL fever grips the country, Luminous Power Technologies, has launched its new campaign #CricketMeinNoPowerCut to showcase a range of high-capacity inverters that runs all the heavy load with ease and fast charging inverters (ICON).

The campaign has recently been aired on all digital platforms including Twitter, Facebook, Instagram and YouTube and will also be promoted on TV, Print and OTT.

India fears a torrid summer of long power cuts, every year. Summer is also the time for Indian Premier League, which is one of the most eagerly awaited sporting events amongst the cricket fans across India. Every passionate cricket loving Indian hates missing moments from the cricket match, especially those fans, who wants to watch IPL with no power interruptions. Offering a promise of uninterrupted watching experience to the cricket enthusiasts and fans during this IPL season, Luminous’ new campaign, #CricketMeinNoPowerCut, endeavours to illustrate the importance of power back-up with fast charging and heavy-duty inverters.

Being the Title Sponsor of the Rajasthan Royals for this season, the first campaign film released as part of the campaign, also features leading players of the team like Yuzvendra Chahal, Ravichandran Ashwin, Jos Buttler who are encouraging the fans to bring home a Luminous inverter for uninterrupted and enhanced cricket viewing experience.

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