· The newly appointed Head of Marketing will drive full-funnel marketing, product communication, and category positioning
· Pidge continues to scale its technology-first logistics ecosystem through brand-first products and building trust with new customers

New Delhi, December 17, 2025: Pidge, a leading technology-driven logistics and fulfilment solutions provider, has announced the appointment of Arpit Bansal as its new Head of Marketing. The move comes at a time when the company is accelerating its brand transformation journey, entering new categories, and solidifying its position in India’s rapidly evolving logistics and last-mile delivery landscape.

With over 12 years of cross-industry marketing experience, Bansal brings deep expertise in shaping brand narratives, driving digital-first growth, and building strong consumer trust. His career includes leadership roles at Escorts, Sterlite Power, Evalueserve and Paytm, where he contributed to high-impact marketing campaigns, digital adoption, and integrated communication strategies at scale. His background across fintech platforms, mobility, digital payments, and enterprise solutions equips him to bring a population-level marketing perspective to Pidge’s roadmap.

Commenting on the appointment, Mr. Ratnesh Verma, Founder & CEO of Pidge, said: “Marketing at Pidge has always been about more than visibility -it is about building trust in a category where reliability is everything. As we scale our technology, expand our fulfillment network, and work closely with enterprise customers, the role of longitudinal full-funnel marketing becomes even more critical. Arpit’s strategic vision, data-driven mindset, and deep understanding of consumer behavior make him the right leader to amplify our brand and accelerate our next phase of growth. His deep experience across high-growth sectors and his record of building strong, trusted brands aligns closely with Pidge’s mission.”

Sharing his excitement about joining Pidge, Arpit Bansal said, “Pidge has already made significant strides in addressing the hardest logistics problems – it is reshaping the category with a strong commitment to trust, reliability, and transparency. I am thrilled to join at such a pivotal phase of growth. My focus will be on creating a differentiated brand experience, building integrated marketing engines, and crafting narratives that highlight Pidge’s disruption. I want to evolve Pidge into one of the most trusted and influential brands in India’s logistics ecosystem.”

Bansal’s appointment reflects Pidge’s continued focus on brand credibility, scale, and customer-centricity. As the company expands its fulfillment network, enhances its technology stack, and collaborates with more enterprise partners, marketing is set to play a central role in shaping Pidge’s identity in India’s competitive logistics ecosystem.

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