New Delhi, 10th January 2024: Usha International, one of India’s leading consumer durables brands, recently awarded its public relations mandate to Ketchum Sampark. The agency will offer a strategic approach to the brand’s product communications and oversee media relations to elevate Usha’s presence pan India. The account was won following a multi-agency pitch.

Usha International has a legacy of over 85 years and has been a household name touching the lives of millions of consumers across India. With a diverse product portfolio from sewing machines to fans, home appliances, water coolers and dispensers to architectural and decorative lighting, and more, Usha International has been a trusted name for its products and quality.

“We are glad to have Ketchum Sampark on board as our PR partner and are confident that the agency will help us enhance and strengthen our brand positioning and leverage our product offerings and key initiatives across relevant channels” said the spokesperson for Usha International.

“We are excited to partner with Usha International, a heritage brand with the knowledge and vibrancy of today. Usha’s consumer-first approach, its innovative and distinct product range align perfectly with our mission of growing the brand through impactful communication and relevant media relations. We look forward to contributing to the continued evolution and success of this much loved and instantly recognisable brand.” said Rohan Srinivasan, Managing Director, Ketchum Sampark.

The post Ketchum Sampark wins PR Mandate for Usha International appeared first on India Communication Forum.

Mumbai, 1^st December 2023: The World Trade Centers Association^® (WTCA^®), an international trade organization connecting more than 300 WTCA Members in nearly 100 countries, has selected Ketchum Sampark as its strategic PR partner for India. This collaboration marks a significant milestone in advancing the WTCA’s communication strategy and promoting international trade and investment opportunities in the Indian market.

The WTCA is a leading international network dedicated to stimulating trade and investment opportunities. It serves as an “international ecosystem” of global connections, iconic properties, and integrated trade services under the prestigious WTC brand. With a presence in over 300 locations across nearly 100 countries, the WTCA is committed to enhancing business connections and facilitating trade on a global scale. In India, the WTCA maintains a robust presence with 38 “World Trade Center” licensees, playing a pivotal role in connecting businesses and promoting economic growth across the nation.

Under the mandate, Ketchum Sampark will provide strategic counsel and media relations aimed at elevating the WTC and WTCA brands in the Indian market, making international trade and investment opportunities more accessible to businesses across India. Ketchum Sampark will also be responsible for spotlighting India WTCA Member successes and case stories as well as support the upcoming 2024 WTCA Global Business Forum (GBF), hosted by WTC Bengaluru in India.

“We are pleased to have Ketchum Sampark as our strategic communications partner in India. Our vision is to play a key role in India’s infrastructure and smart city development, growth of small and medium enterprises and trade promotion. The teams experience and industry knowledge stood out and I am confident Ketchum Sampark will play a significant role in our ‘Road to 500’ initiative and help us achieve our overall communication and market specific objectives,” said Mr. Scott Wang, Vice President, Asia Pacific, WTCA

“We are truly excited about this collaboration with the World Trade Centers Association. The number of World Trade Centers (WTCs) in India has crossed 37 and it is the only country after the U.S. to have as many WTC locations. We look forward to showcasing the WTCA’s global reach, membership and unrivalled network in India, and highlight key events that facilitate robust business connections throughout the country,” said Rohan Srinivasan, Managing Director, Ketchum Sampark.

The post Ketchum Sampark Wins PR Mandate for World Trade Centers Association (WTCA) appeared first on India Communication Forum.