Sony Pictures Networks India (SPNI) and Google India have joined hands to integrate Google Gemini (Artificial Intelligence) into the hugely-popular Kaun Banega Crorepati (KBC) show. KBC, hosted by Bollywood legend Amitabh Bachchan, is India’s longest-running quiz-based show.

Google Gemini’s integration marks KBC’s first such partnership with any AI company since the artificial intelligence wave started in late 2022.

As part of the partnership, Sony will integrate Gemini into the KBC ecosystem on its linear TV channel as well as OTT platform Sony LIV. Gemini will be deployed as the interactive knowledge companion for viewers as well as aspiring contestants.

The aim of the move is to boost audience engagement, and support learning, preparation and participation.

Since starting more than two decades ago, KBC has put knowledge and learning at the core of the format. KBC has positioned itself as a show beyond prize money, providing a platform to improve general knowledge and stay up-to-date with current affairs.

SPNI said Gemini will help aspiring contestants access information, navigate through the registration process, and prepare for the show once selected, in an interactive manner.

Google and Sony are planning to integrate interactive learning challenges so that prospective participants can test and enhance their knowledge for the game show.

The Sony-Google partnership is the latest in a growing trend of media companies and technology firms collaborating to introduce Generative AI to entertainment programmes, as broadcasters are looking at AI-powered tools to boost audience engagement and personalisation.

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This approach reflects SPNI’s understanding of audiences as selective and value driven. Viewers respond to immediacy, momentum, and a visible sense of progress; qualities that game shows and reality formats deliver naturally. This insight underpins SPNI’s recent adaptation of Wheel of Fortune, the world’s longest-running game show, hosted by Akshay Kumar and designed as a participative family experience. It also aligns with the sustained success of franchises such as Kaun Banega Crorepati, which completed 25 years this year and continues to see strong engagement from the 18-40 age group across metros as well as Tier 2 and Tier 3 markets through its Play Along format.

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Empowering India with Smart Safety Solutions, One Home at a Time

Bengaluru, August 18, 2025 — Locks & Architectural Solutions, one of India’s most trusted home safety solutions brands, a part of Godrej Enterprises Group, announced its strategic partnership with Kaun Banega Crorepati (KBC) Season 17 as the Official Safety Partner. The association second time in a row, marking a significant milestone in the brand’s journey to redefine home safety for modern India. The iconic quiz show, hosted by the legendary Mr. Amitabh Bachchan and aired on Sony TV, continues to be a beacon of knowledge, trust, and aspiration for millions across the country.

This landmark collaboration brings together two household names that have long stood for reliability, innovation, and excellence. As part of the partnership, Locks & Architectural Solutions will be prominently featured throughout the season via on-screen branding and a dedicated segment where Mr. Bachchan will present a cutting-edge digital lock to each episode’s winner, symbolizing the brand’s commitment to securing the dreams and homes of India.

In an era where safety is no longer just about physical barriers, Locks & Architectural Solutions is leading the transformation with its advanced range of digital locks with cutting-edge features such as biometric, RFID, app-enabled, amidst others. This partnership with KBC is more than a marketing initiative, it’s a movement to spark nationwide conversations around smart, connected, and future-ready home safety.

Mr. Shyam Motwani, Business Head, Locks & Architectural Solutions, said,
“Kaun Banega Crorepati is a show that embodies trust and empowerment — values that align perfectly with our mission. Through this partnership, we aim to inspire Indian families second time to embrace modern safety solutions that combine Godrej’s legacy of trust with the power of technology showcased through our iconic new product range, GSL D1 integration.

Viewers are invited to engage with the brand across social media platforms and explore its innovative product range at stores nationwide. Whether upgrading home security or learning more about digital safety, this partnership encourages every Indian to take a step toward a smarter, safer future.

This association marks a pivotal moment in the evolution of home safety in India, where tradition meets technology, and trust meets transformation.

The post Locks & Architectural Solutions, a Godrej Enterprises Group Company, Proud to be Associated with Kaun Banega Crorepati Season 17  appeared first on India Communication Forum.