(Watch Jitesh Sharma’s WOW video here:https://www.instagram.com/reel/DWgjil2jwCL/?igsh=ZG5icjN0aWczYjI1)

National, 1^st April 2026: When Bengaluru’s rising star, ace wicketkeeper and batsmen extraordinaire, Jitesh Sharma met KFC’s Crispy ShaWOWrma Wrap, he couldn’t keep calm anymore.

In a recent video posted on Jitesh’s Instagram handle, the forever focused, calm and poised Sharma is seen in a completely new never seen before avatar. Because this Sharma can’t help but go WOW over the all-new KFC Crispy ShaWOWrma.

The video, which dropped today, opens when a doorbell rings, and Jitesh Sharma is unexpectedly introduced to the KFC Crispy ShaWOWrma Wrap. What follows is a moment of surprise, confusion and WOW all packed into one as he takes a bite of the KFC ShaWOWrma & it all clicks for him. ‘KFC ShaWOWrma….Sharma…KFC ShaWOWrma with Sharma’!

But you aren’t ready for what comes next.

It seems like this Sharma just can’t do without his KFC ShaWOWrma.

Wicketkeeping drills turn into snack breaks.

Ab workouts are interrupted mid-rep to sneak in a quick bite.

A game is upturned to safeguard the ShaWOWrma.

A self-care sesh becomes an episode of dancing with the KFC ShaWOWrma and more.

So much so, that even as the day is about to end, and it’s time for bed, Jitesh Sharma even in his sleep is seen mumbling ‘ShaWOWrma with Sharma’, with his KFC Crispy ShaWOWrma Wrap safely placed within arm’s length on the pillow next to him.

Because once KFC Crispy ShaWOWrma Wrap meets Jitesh Sharma, there’s no going back. All day, every day, anytime, anywhere – the KFC Crispy ShaWOWrma Wrap is his constant companion.

Cricketer, Jitesh Sharma said, “Just like on the field I’m all about sixes; off the field when it comes to my fav foods, I’m all about taste, ease and convenience. That’s why the KFC Crispy ShaWOWrma Wrap hits like a six every time. And ShaWOWrma with Sharma is the best representation of how I enjoy it anytime, anywhere. Trust me, the KFC Crispy ShaWOWrma Wrap is the real man of the match.”

For further information, please contact:

Edelman India

Purva Thakur | Purva.Thakur@Edelman.com

Tanisha Gupta | Tanisha.Gupta@edelman.com

The post WHAT HAPPENS WHEN BENGALURU’S STAR JITESH SHARMA MEETS THE NEW KFC CRISPY SHAWOWRMA WRAP  appeared first on India Communication Forum.