New Delhi, India – 8^th November 2024 – The India Communication Forum (ICF), a leading A&M media platform, announced the appointment of Rajeev Bhatt as its new Editor-in-Chief. With over three decades of diverse experience in the media and communications industry, Rajeev Bhatt brings a wealth of knowledge and leadership to ICF, a leading platform dedicated to advancing the field of communication in India. Rajeev’s role will be instrumental in enhancing ICF’s reach and impact, fostering thought leadership, and driving dynamic engagement with industry stakeholders across the communications spectrum.

Rajeev Bhatt’s career has been marked by an impressive track record of leadership and strategic vision. Previously associated with prestigious organizations like The Hindu Group of Publications and New India Abroad, Rajeev has proven his expertise in leading editorial teams, shaping impactful content strategies, and executing high-caliber communication campaigns on both national and international platforms. His keen understanding of the evolving media landscape and digital engagement is complemented by his deep commitment to quality storytelling and journalistic integrity.

Commenting on his appointment Rajeev Bhatt shared “I am honored to join the India Communication Forum and contribute to its vision of shaping the future of communications in India. I look forward to working with the ICF team to build a dynamic platform that not only provides insightful perspectives but also fosters the growth of communication professionals in this fast-evolving landscape”

Previous to joining ICF, Rajeev worked at Concept PR India Ltd. There, he pioneered digital media initiatives, including the launch of UP Chief Minister Yogi Adityanath’s WhatsApp channel, which now engages over 2.7 million followers as a critical communication tool for government welfare initiatives. His proficiency in digital content creation, event photography, and CMS management has enabled him to produce high-quality visual narratives for government, corporate, and public sector clients.

Rajeev holds a degree in Mass Communications from Bhartiya Vidya Bhavan, New Delhi, and a Master’s degree from Guru Jambheshwar University. His specialization includes Media Management, Public Relations, and Crisis Management, which have underpinned his success in previous leadership roles. As a seasoned professional, he has honed his skills in creating compelling, multi-platform content that drives engagement and resonates with diverse audiences. Rajeev’s extensive career also includes coverage of high-profile national and international events, from parliamentary sessions to significant trade events such as the World Economic Forum and India Expo Centre’s International Trade Show. His interactions with global leaders and industry icons, including Bill Gates, Mark Zuckerberg, Ratan Tata, Mukesh Ambani, and Gautam Adani, have enriched his strategic understanding of global communications.

As Editor-in-Chief, Rajeev will be advancing the India Communication Forum’s mission of providing cutting-edge insights and fostering meaningful dialogues in the communications field. His leadership is defined by a relentless pursuit of excellence, a deep understanding of media trends, and an unwavering focus on elevating the standards of Indian communication through quality, innovation, and strategic foresight.

With Rajeev Bhatt at the helm, ICF looks forward to a new chapter of growth, engagement, and excellence in communications, further solidifying its role as a thought leader and trusted resource within the industry.

About India Communication Forum (ICF)

The India Communication Forum (ICF) is a leading platform committed to advancing the communications field in India. Through thought leadership, industry insights, and strategic collaborations, ICF aims to support and empower communication professionals, contributing to growth and innovation within the sector.

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1.  As a young founder in the competitive PR landscape of Dubai, what unique strategies or services have you introduced to differentiate your agency from others in the market?

SOAR PR was created with a clear vision: to go beyond traditional PR outreach and offer a comprehensive, 360° approach that aligns with our clients’ specific business goals. Often as agencies, we can fall into compartmentalising our scope of work into silos. SOAR PR integrates media relations, influencer engagement, digital marketing, partnerships and insights-driven consultancy into each client campaign. Our goal is not to just solely generate coverage; it’s to foster genuine brand growth and positively impact perception. We pride ourselves on taking a hands-on approach, actively collaborating with clients to ensure every strategy is as unique as the brand itself.

Our key differentiator lies in how we view the role of Public Relations – not as a separate entity, but as a vital extension of our clients’ business strategies. With our services spanning across different facets and touchpoints, we maintain an agile and open-minded approach, drawing insights from a range of industries to deliver innovative, impactful campaigns.

2. Dubai is a dynamic hub with diverse industries and clients. What are some key trends or challenges you’ve noticed in the PR industry here, and how does your agency address these?

Dubai’s PR industry is marked by rapid evolution, especially with the rise of digital transformation. One key trend is the shift towards more authentic, lifestyle-driven influencer marketing, where brands are seamlessly integrated into influencers’ lives. Another critical trend is the emphasis on crisis management, as brands recognise the need to be transparent and prepared in a fast-paced digital landscape. Additionally, there’s a growing expectation for brands to communicate their social and environmental impact effectively.

At SOAR PR, we address these trends by combining data-driven strategies with a strong emphasis on authentic storytelling. We work closely with clients to craft narratives that resonate with their target audience, ensuring that brand values and commitments to social responsibility are communicated transparently. By staying agile and proactive, we’re able to help clients navigate the unique challenges of this market.

3. With rapid technological advances, PR is evolving at an unprecedented pace. How do you see digital transformation impacting traditional PR methods in the coming years?

Digital transformation is redefining traditional PR. Tools like AI-powered analytics and social listening platforms are becoming essential, allowing agencies to predict trends, gauge sentiment, and personalise content more effectively. These advancements are particularly valuable for real-time crisis management, as brands need to respond quickly to potential issues.

I believe that as AI continues to mature, it will streamline routine tasks like reporting and media outreach, freeing up PR professionals to focus on strategy and creative execution. In the coming years, PR will increasingly merge with digital and data-driven tactics, enabling us to deliver more precise, impactful campaigns that cater to specific audiences while enhancing brand transparency.

4. From your experience, what qualities or skills do you think are essential for young PR professionals to succeed, especially in a fast-paced, multicultural environment like Dubai?

In Dubai’s fast-paced, multicultural PR landscape, adaptability, cultural sensitivity, and storytelling are essential. Young PR professionals need to be able to pivot quickly, as every client and campaign requires attention to detail and a bespoke approach. Additionally, understanding diverse cultural perspectives is crucial in this market; what resonates with one audience might not with another. Finally, storytelling is at the heart of PR—it’s about conveying a brand’s vision in a way that resonates and connects authentically with audiences.

Success in this field also demands proactive learning and an open-minded approach. Those who can think strategically, adapt to change, and connect with people on a human level will thrive.

5. What advice would you give to other aspiring entrepreneurs looking to establish themselves in the PR industry, particularly in a competitive and international market like Dubai?

My biggest piece of advice is to build your foundation on authenticity and adaptability. In a competitive market like Dubai, simply following trends won’t set you apart. Instead, focus on developing a unique perspective and creating genuine connections with your clients and their audiences. It’s important to truly care about your clients and their success.

Another key factor is staying agile. The PR industry is constantly evolving, and as an entrepreneur, you need to embrace change, whether it’s new technology, emerging trends, or shifts in consumer behaviour. Lastly, don’t underestimate the importance of resilience and teamwork—building a reliable, passionate team who shares your vision is essential for long-term success.

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Gurugram:  Whiteland Corporation, a leading real estate development company, is pleased to announce the appointment of Mr. Raj Kumar as Chief Operating Officer to head its Construction division for all the ongoing and prospective projects of the Company.

With over three decades of experience, Mr. Raj Kumar brings a remarkable track record in real estate and hard-core project work. During his professional contour, Mr. Raj Kumar has successfully delivered over 20 million square feet across various residential and commercial projects. His outstanding achievements include obtaining occupancy certificates for more than 10 projects, solidifying his reputation as a meticulous and accomplished professional. Notable residential projects completed under Mr. Kumar’s supervision include the Grand Arch, Skyon, Golf Estate, Latitude, and Aqua Front Tower and Commercial projects such as Corner Walk and Urbana.

Mr. Raj Kumar, popularly  known as “one of the fastest delivery machines” has garnered remarkable appreciation overseeing the development of a composite township spanning over 200 acres in the Central Park Flower Valley.

Mr. Kamal Sardana, Promoter Whiteland Corporation, expressed his enthusiasm about Mr. Kumar’s addition to the team, stating, “Whiteland Corporation is aimed towards delivering sustainable & futuristic developments catering to the dynamic needs of our customers towards which many prominent professionals & consultants have been working relentlessly. Mr. Raj Kumar’s addition marks a significant milestone in our journey & With his extensive experience and remarkable track record, he brings invaluable knowledge and expertise to our construction division. We are confident that his capabilities will propel us to new heights as we continue to redefine the industry and create remarkable spaces.”

Mr. Raj shared his excitement about joining Whiteland Corporation, stating, “Whiteland Corporation has shown tremendous growth & massive expansion in last 2 years and it is a privilege to be part of a team with strong & skilled professionals. I look forward to contribute my expertise to further the company’s vision of creating remarkable developments. Together, we will continue to redefine the industry and solidify Whiteland’s position as a market leader.”

Whiteland Corporation, known for its rapid growth and acquisition of promising land parcels in Gurugram, has established itself as a prominent company. The organization has built a strong reputation by adhering to a corporate culture focused on transparency, inclusive growth, and sustainable project launches.

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Viacom18 Consumer Products collaborates with Point Cove – California Clothing Company to launch exclusive ‘MTV X Point Cove’ collection for kids

~ The newly dropped SS’23 collection features bright and playful colours embodying the spirit of MTV ~

~ Launches SKUs across Reliance Trends, Trends Junior stores and Ajio.com with key categories in apparel, for kids aged 3-14 ~

~ The officially licensed SS’23 collection will be available at starting price of Rs. 299 across metro cities at over 500 stores ~

18 July 2023; Mumbai, India: Viacom18 Consumer Products, the consumer merchandising and licensing arm of Viacom18, collaborates with Point Cove, California Clothing Company to introduce a playful range of apparel for kids aged 3-14 years.

This partnership marks a significant milestone, as MTV extends its iconic franchise into the kids’ portfolio for the very first time in India. Offering a collection that features bright and playful colours embodying the spirit of MTV, the officially licensed SS’23 collection will be available at a starting price of Rs. 299 on Ajio.com and at over 500 Reliance Retail stores, including Trends and Trends Junior.

With the theme revolving around ‘Play, Pause, Rewind’, the collection brings together MTV’s quirky imagery, bold graphics, and vibrant colours with Point Cove’s commitment to quality, comfort and impeccable craftsmanship to life.

Speaking on the launch of the MTV x Point Cove Kids collection, Sachin Puntambekar, Business Head, Consumer Products, Viacom18, said, “We are delighted to partner with Point Cove and introduce MTV’s first-ever kids’ collection in India. This collaboration allows us to extend the magic of MTV to a younger generation. Together with Point Cove, we aim to give fans an exciting range of products that encapsulate the essence of MTV and express their fandom.”

Nitin Sehgal, Senior Vice President & Chief Merchandising Officer at Reliance Retail, Fashion & Lifestyle, said, “We are happy to launch our licensed collaboration range, MTV X POINT COVE. This enhances our licensing partnership with Viacom 18 with a purpose to bring a differentiated assortment to customers. This curated and collaborated special edition is playful, vibrant and offers more than one reason to cheer for our fashion seeking young audience.”

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Cult.Sports, one of the fastest growing sports brands in India, has awarded its integrated creative mandate to Wunderman Thompson India to drive forward its brand strategy and communication initiatives.

Cult.Sports, known for its commitment to promoting an active lifestyle and offering top-notch sports and fitness products, is gearing up to take its brand to new heights. With a focus on creating innovative and engaging campaigns, Cult.Sports aims to inspire athletes and fitness enthusiasts alike to unleash their true potential.

Wunderman Thompson India, a globally acclaimed creative agency with a rich history of delivering groundbreaking campaigns, is all set to bring its creative prowess to elevate Cult.Sports’ brand positioning and communication strategy.

Commenting on this new partnership, Shamik Sharma, MD, Cult.Sport said “While India has the world’s largest youth population, only a few take up any sports or fitness activity. As a sport-first brand of this country, we want every Indian to make sports an indelible part of their everyday life using our range of Cult.Sport products. In Wunderman Thompson India, we have found an agile agency that understands this sporting culture, which is evident through its award-winning sports films and campaigns. As a team, we plan to up the game and create some clutter-breaking communication for the brand.”

Vijay Jacob Parakkal, Managing Partner, East and South, Wunderman Thompson India, further added, “Amidst the fierce competition in the high-performance sports and fitness market, it’s important to recognize that in India, sports and fitness transcend mere performance—it embodies a way of life. Cult.Sport‘s distinctive business philosophy of simplifying sports and fitness resonates deeply with all of us. We are committed to forging a close partnership with our client team to help them achieve their ambitious business objectives. Leveraging our expertise in creative, data, and technology, we are uniquely positioned to provide comprehensive end-to-end solutions tailored to their specific business needs.”

Arjun Mukherjee, VP & Sr. Executive Creative Director, Wunderman Thompson India, said, “Interestingly we are an office full of sports fanatics and this pitch was like a 100-meter dash that got our adrenalin flowing at every step. It was a high to present ideas for an awesome, homegrown, sports shoe brand and we are elated to be the first to touch the finishing line.”

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OMD India bags media mandate for SUGAR Cosmetics

OMD, part of the Omnicom Media Group, has won the media mandate for SUGAR Cosmetics following a competitive pitch. This partnership between the two brands will see OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

Speaking of this partnership, Anisha Iyer, CEO of OMD India, said, “We are thrilled to collaborate with such an ambitious brand that resonates with the pulse of new India, especially at a time when it endeavours to become a global force. Our partnership with them will see us bring the right amalgamation of innovation, creativity, empathy, and insights to create valued connections with their customers and build profitable business outcomes.”

Kaushik Mukherjee, Co-founder and COO, SUGAR Cosmetics, said, “We are very excited to partner with OMD India to deploy data-rich media strategies that will help us achieve the business goals we have set for ourselves. In today’s dynamic media ecosystem, their intelligent tech stack, agility and expertise will help us drive efficient campaigns to reach audiences across market segments. I look forward to working closely with team OMD India and building SUGAR Cosmetic’s existing position as the preferred cosmetics brand for makeup enthusiasts across the nation.”

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Nandani Creation signs Madhuri Dixit as brand ambassador

Nandani Creation, a leading name in the world of exquisite ethnic wear and fashion, is thrilled to announce the signing of the iconic Bollywood actress and dancing diva, Madhuri Dixit, as its brand ambassador.

Madhuri Dixit, renowned for her timeless grace, elegance, and unmatched talent, perfectly embodies the essence of Nandani Creation’s collections. With a diverse range of stunning ethnic wear, the brand celebrates the beauty of Indian traditions and craftsmanship, complementing the persona of the versatile actress.

As a part of this association, Madhuri Dixit will endorse “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” brand products augmenting the Company’s reach across the country. Under the branding campaign, Nandani Creation Ltd. plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along with digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.

Commenting on the engagement, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited said: “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”

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Infra.Market announces Shilpa Shetty as brand ambassador for IVAS

Infra.Market, India’s leading one-stop B2B marketplace for construction materials has announced the appointment of Bollywood actress and wellness icon, Shilpa Shetty, as the brand ambassador for its innovative division, Infra.VAS (IVAS). IVAS specializes in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.

Infra.VAS (IVAS) is Infra. Market’s pioneering venture, which aims to revolutionize the construction industry by providing value-added services and solutions to its vast customer base. With a mission to transform the way India builds, Infra.VAS (IVAS) offers a comprehensive range of services, including design consultancy, project management, and cutting-edge technological solutions.

The collaboration with Shilpa Shetty as the brand ambassador for Infra.VAS (IVAS) signifies the convergence of values and vision between the renowned actress and the dynamic brand. Shilpa Shetty’s persona reflects a perfect blend of elegance, modernity, and relentless pursuit of excellence, making her an ideal fit for Infra.VAS (IVAS)’s commitment to innovation and customer-centricity.

Aaditya Sharda, Co-Founder of Infra.Market, said, “IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavors. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS.”

He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections.”

Speaking on the association, Indian Actress, Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach of blending science and lifestyle to create customized spaces that elevate design schemes. It’s exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra.Market and represent IVAS.”

The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership.

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Anupama Bhatnagar takes charge as Director General of IIMC, Delhi

Anupama Bhatnagar has been assigned an additional responsibility as the Director General of the Indian Institute of Mass Communication (IIMC).

She took charge as DG after the term of the current Prof. Sanjay Dwivedi ended on 12th July 2023. ADG Dr. Nimish Rustagi and Prof. Govind Singh, Dean (Academic), extended a warm welcome to her at the institute.

Ms Anupama is an officer from the 1991 batch of the Indian Information Service. IIMC is an independent organization under the Ministry of Information and Broadcasting.

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Everest Bags Purva Land’s Creative and Digital Account

Everest Brand Solutions has been awarded the creative and digital account of Purva Land, a prominent real estate developer. This partnership marks a significant milestone for both organizations and sets the stage for innovative and impactful marketing campaigns in the real estate sector.

Purva Land has established itself as a trusted name in the real estate industry, known for its exceptional residential and commercial projects. With a commitment to quality, innovation, and customer satisfaction, Purva Land aims to redefine the real estate landscape. To support their vision, they have chosen Everest as their creative and digital partner.

Ruchira Raina who oversees Everest said, “Purva Land is a very interesting communication challenge. The profile of plotted land buyers is uniquely different. Team Everest will focus on growing this Purva Land proposition exponentially.”

Rahul Vengalil, executive director, Everest Brand Solutions said, “Everyone on the Everest team is excited about the Purva Land win. We are already getting ready to put out some very good and action-oriented creatives on the brand.”

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