Havas Media Network India has appointed Tabassum Modi as its Chief Content Officer and Head of Havas Play India, which is its entertainment, content, sports and social division.

Tabassum will report to Mohit Joshi, CEO, Havas Media Network India, and will work out of Mumbai. Vertical leads of Havas Play India arms – Content, Entertainment, Sports and Social – will report to Tabassum, who will also work in close collaboration with all group leaders.

A company release, meanwhile, said Uday Mohan will continue as the Chief Operating Officer of Havas Media India.

Tabassum brings with her more than two decades of leadership experience. She has worked in sectors including media, entertainment, and content. In her new role, she will drive innovation and growth for the division.

Mohit Joshi, Chief Executive Officer, Havas Media Network India said, “We’re thrilled to welcome Tabassum to the Havas Media Network India family. Havas Play is at a particularly exciting inflection point as we continue to expand our footprint across sports, entertainment, culture, and content through new partnerships, capabilities, and experiences. Guided by our new business vision – ‘Growth, Powered by Desire’, Tabassum’s unparalleled experience in content strategy and P&L management will be instrumental in strengthening our expertise further. Her proven ability to scale businesses across the entertainment and digital ecosystem will accelerate our ambition to craft desirability for brands through culture-led, high-impact experiences.”

Tabassum Modi said on her becoming a part of Havas Media Network India, “I’m thrilled to join Havas Play India and contribute to a team known for its creative prowess, innovative IPs, and strategic depth. Havas Play’s position at the intersection of sport, entertainment, content, community and culture offers exactly the kind of platform needed to push the boundaries of truly engaging brand experiences. For me, what is particularly exciting is the integrated Havas Village model that brings together all expertise seamlessly to foster collaboration and create integrated business solutions with real impact. The opportunity to harness this collective ambition to drive growth is incredibly exciting, and I look forward to working with the talented team at Havas Play India, to create work that is both effective and enduring for our clients.”

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Havas Media India wins integrated media mandate for Capri Global Capital

Havas Media Network India, the media arm of Havas India, has secured the integrated media mandate for Capri Loans, a brand of Capri Global Capital Limited – a diversified non-banking financial company. The agency won the mandate following a highly competitive multi-agency pitch.

The account will be led by Manish Sharma, Managing Partner – West, Havas Media India.

Havas Play with its combined expertise in Sports, Entertainment and Content will support the sports initiatives of Capri Global.

Basant Dhawan, Group CMO, Capri Global, said, “Capri Loans is on a mission to democratise credit access through its products and services and bring a transformative change to credit inclusion. We have an ambitious strategy to leverage the burgeoning opportunities and a critical goal of developing an ecosystem that encourages collective development of the low-income group across the country. Havas Media Network India’s understanding of our vision and their differentiated approach stood out for us. Combined with our expertise in providing the right credit, we are looking forward to working with Havas Media Network India to engage with our target audience more effectively through the right media channels. We are excited to embark on this journey and look forward to delivering outstanding results together.”

Mohit Joshi, CEO, Havas Media Network India, stated, “We are thrilled to have secured the integrated media mandate for Capri Loans. Capri Loans believes that financial progress grants families, access to health, education, and an overall better quality of life and we are honoured to be associated with such brand ethos. With our integrated approach and strategic planning driven by a team of seasoned professionals, we look forward to creating a meaningful impact that resonates with their target audience and propels their growth in the competitive financial landscape of India.”

Uday Mohan, Managing Director, Havas Media India, said, “We eagerly look forward to driving impactful and result-driven solutions that strengthen Capri Loans’ market position and capture new opportunities within the financing industry. Our agency’s comprehensive media services will encompass various channels, facilitating a synchronised and targeted media communication strategy to reach the intended audience effectively.”

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