Havas Media Network India has appointed Tabassum Modi as its Chief Content Officer and Head of Havas Play India, which is its entertainment, content, sports and social division.

Tabassum will report to Mohit Joshi, CEO, Havas Media Network India, and will work out of Mumbai. Vertical leads of Havas Play India arms – Content, Entertainment, Sports and Social – will report to Tabassum, who will also work in close collaboration with all group leaders.

A company release, meanwhile, said Uday Mohan will continue as the Chief Operating Officer of Havas Media India.

Tabassum brings with her more than two decades of leadership experience. She has worked in sectors including media, entertainment, and content. In her new role, she will drive innovation and growth for the division.

Mohit Joshi, Chief Executive Officer, Havas Media Network India said, “We’re thrilled to welcome Tabassum to the Havas Media Network India family. Havas Play is at a particularly exciting inflection point as we continue to expand our footprint across sports, entertainment, culture, and content through new partnerships, capabilities, and experiences. Guided by our new business vision – ‘Growth, Powered by Desire’, Tabassum’s unparalleled experience in content strategy and P&L management will be instrumental in strengthening our expertise further. Her proven ability to scale businesses across the entertainment and digital ecosystem will accelerate our ambition to craft desirability for brands through culture-led, high-impact experiences.”

Tabassum Modi said on her becoming a part of Havas Media Network India, “I’m thrilled to join Havas Play India and contribute to a team known for its creative prowess, innovative IPs, and strategic depth. Havas Play’s position at the intersection of sport, entertainment, content, community and culture offers exactly the kind of platform needed to push the boundaries of truly engaging brand experiences. For me, what is particularly exciting is the integrated Havas Village model that brings together all expertise seamlessly to foster collaboration and create integrated business solutions with real impact. The opportunity to harness this collective ambition to drive growth is incredibly exciting, and I look forward to working with the talented team at Havas Play India, to create work that is both effective and enduring for our clients.”

The post Tabassum Modi joins Havas Media Network India as Chief Content Officer appeared first on India Communication Forum.

Havas Media India wins integrated media mandate for Capri Global Capital

Havas Media Network India, the media arm of Havas India, has secured the integrated media mandate for Capri Loans, a brand of Capri Global Capital Limited – a diversified non-banking financial company. The agency won the mandate following a highly competitive multi-agency pitch.

The account will be led by Manish Sharma, Managing Partner – West, Havas Media India.

Havas Play with its combined expertise in Sports, Entertainment and Content will support the sports initiatives of Capri Global.

Basant Dhawan, Group CMO, Capri Global, said, “Capri Loans is on a mission to democratise credit access through its products and services and bring a transformative change to credit inclusion. We have an ambitious strategy to leverage the burgeoning opportunities and a critical goal of developing an ecosystem that encourages collective development of the low-income group across the country. Havas Media Network India’s understanding of our vision and their differentiated approach stood out for us. Combined with our expertise in providing the right credit, we are looking forward to working with Havas Media Network India to engage with our target audience more effectively through the right media channels. We are excited to embark on this journey and look forward to delivering outstanding results together.”

Mohit Joshi, CEO, Havas Media Network India, stated, “We are thrilled to have secured the integrated media mandate for Capri Loans. Capri Loans believes that financial progress grants families, access to health, education, and an overall better quality of life and we are honoured to be associated with such brand ethos. With our integrated approach and strategic planning driven by a team of seasoned professionals, we look forward to creating a meaningful impact that resonates with their target audience and propels their growth in the competitive financial landscape of India.”

Uday Mohan, Managing Director, Havas Media India, said, “We eagerly look forward to driving impactful and result-driven solutions that strengthen Capri Loans’ market position and capture new opportunities within the financing industry. Our agency’s comprehensive media services will encompass various channels, facilitating a synchronised and targeted media communication strategy to reach the intended audience effectively.”

The post Havas Media India wins integrated media mandate for Capri Global Capital appeared first on India Communication Forum.

Havas Strengthens its Digital Capabilities with the Acquisition of PivotRoots, a Mumbai-based Digital Marketing Agency.

Havas has announced the acquisition of PivotRoots, a digital marketing and communications agency. The network’s latest acquisition comes at a time when Havas Media India is experiencing a period of impressive growth and represents Havas’ commitment to positioning the network for expansion in this key market.

PivotRoots has established itself as a key player in the digital marketing landscape, offering a wide range of services including performance marketing, data analytics, e-commerce consulting, and creative solutions. With a strong focus on delivering measurable results and driving business growth, PivotRoots has built a solid reputation for its data-driven approach and innovative strategies.

The acquisition will allow Havas Media India to tap into PivotRoots’ deep understanding of the Indian market and enhance its capabilities in the rapidly growing digital advertising space. By combining PivotRoots’ local expertise with the group’s global resources, PivotRoots will be able to deliver best-in-class digital marketing solutions at scale, the company stated in the press release.

The addition of PivotRoots strengthens HMGI’s powerful roster of agencies and specialized divisions which includes media networks Havas Media and Arena Media; specialist brands Havas Market, Havas Programmatic Hub, Havas Analytics, Socialyse, and Havas Media Tribes; and the recently launched global offering, Havas Play. PivotRoots’ state-of-art digital capabilities, supplemented with Havas Media’s meaningful media experiences (Mx) approach will allow HMGI to offer a unique audience-first data-driven solution to the clients. This acquisition not only bolsters Havas’ position in the industry but also demonstrates the company’s commitment to staying ahead of the competition by investing in cutting-edge technologies and innovative strategies.

“We are thrilled to welcome PivotRoots to the Havas family,” said Yannick Bolloré, Chairman of Vivendi, and Chairman & CEO of Havas. “The acquisition is part of our broader strategy to expand our presence in lighthouse markets around the world. With a global network that spans over 100 countries, Havas is well-positioned to help clients reach audiences wherever they are.”

Bolloré elaborated, “We see tremendous potential in India, and we are committed to investing in actions and efforts that help us actualize and leverage this potential meaningfully. This acquisition will further strengthen not only Havas Media India’s and Havas India’s position in the country where PivotRoots primarily operates, which is one of the fastest-growing digital advertising markets in the world, but also add a specialized edge to Havas Media Network, and to Havas as a whole.”

Shibu Shivanandan, Founder and Managing Director, PivotRoots, said, “We are excited to be part of Havas Media India. We share a common vision for the future of advertising, and by combining our expertise and talent we can deliver better solutions, services and results to our clients. We are proud of what we have achieved at PivotRoots so far, and we look forward to the next chapter in our journey.”

“I’m delighted to welcome Shibu and the PivotRoots team to the Havas Family”, said, Rana Barua, CEO, Havas India. He further added, “This acquisition comes at an extremely interesting time for Havas India, which has undergone a complete transformation in recent years and has seen unprecedented growth and success. The addition of PivotRoots and their capabilities, advanced analytics and technology, and a new perspective on creativity and innovation distinguishes Havas Media India in the industry in meeting the evolving needs of its clients and succeeding in an increasingly competitive and extremely dynamic market.”

The post Havas Strengthens its Digital Capabilities with the Acquisition of PivotRoots, a Mumbai-based Digital Marketing Agency appeared first on India Communication Forum.