JOJO’s extensive content library includes acclaimed Gujarati films, exclusive original series, comedy specials, cultural programming, celebrity-led shows, as well as an extensive collection of Gujarati nataks, available as an add-on subscription for an introductory price of INR 299/year* 

With add-on subscriptions as part of Amazon’s video entertainment marketplace, customers get seamless access to a wide range of premium content from multiple providers—all at a single destination—Prime Video

MUMBAI, India—July 31, 2026 — Prime Video, India’s most-loved entertainment destination, has launched JOJO as an add-on subscription. Expanding Prime Video’s multi-lingual catalog further, JOJO offers Prime members across India an extensive selection of quality content, including a diverse slate of movies, original productions, cultural programming, and more that celebrates the richness of the Gujarati language, stories, and talent. Prime members in India can now subscribe to JOJO on Prime Video at an introductory price of INR 299/year*.

JOJO’s content library includes acclaimed films such as Misri, Maharani, Jalso, Fakt Purusho Maate, 3 Ekka, Dear Father, Vanilla Ice Cream, Reva, Saiyar Mori Re, Ajab Raat Ni Gajab Vaat, Jindagi Jivi Le, Danny Jigar, 31st, Pagalpanti, Builder Boys, Frendo, Sarpanch, Ha Ha Car, Vikram No. 1, Seva Bhavi, and Aghattit. Additionally, JOJO’s Originals slate includes Love Station, Medal, Gadbad Gotalo, Har Ghadi Mauj, Rebound, and other exclusive series. Further, viewers will gain access to JOJO’s extensive collection of Gujarati nataks such as Gol Papdi, Hasta Raho Gamta Raho, and Bhai Maro Bhaibandh, along with comedy specials, cultural programming, celebrity-led shows, and regional entertainment that spotlights the spirit, language, and stories from Gujarat.

“Prime Video’s add-on subscriptions have emerged as a compelling gateway for streaming services and studios to amplify their reach across India. Today, with over 30 add-on subscriptions spanning multiple languages and categories, we offer one of the widest content selections available anywhere,” said Gaurav Bhasin, Head – AVOD Business and Marketplace, India. “Adding JOJO to our growing list of add-on subscriptions makes the premium Gujarati content library accessible to viewers across the country through a single, seamless experience on Prime Video. With its diverse slate—from acclaimed films and originals to nataks and comedy specials—we believe JOJO will strike a chord with audiences who value authentic storytelling.”

Dhruvin Shah, Founder & CEO, JOJO, added, “The launch of JOJO as an add-on subscription on Prime Video marks a significant step in taking premium Gujarati content to audiences across the country. JOJO is dedicated to creating, curating, and delivering high-quality regional content. With a vision to take Gujarati entertainment beyond geographical boundaries, JOJO continues to expand its reach through meaningful collaborations. We are delighted to partner with Prime Video to bring this rich content library to audiences across India.”

The post Prime Video Dials Up Local Language Entertainment With JOJO, a New Gujarati Add-on Subscription for Customers in India  appeared first on India Communication Forum.