Fashor, a women’s ethnic and fusion-wear brand has signed actor Sara Ali Khan as its brand ambassador. The actor will begin her association with the brand showcasing their latest collection in a campaign, Dil se Indian. The Dil se Indian campaign will be featured across Fashor’s digital platforms and leading online marketplaces,  including Myntra, Nykaa Fashion, Ajio among others.

In August 2024, Fashor had raised $5 million in a funding round from venture capital business Blume Ventures for brand building and expansion. It plans to open over 100 exclusive brand outlets across India in the coming years.

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