New offering brings trusted post-bid measurement to audio formats on YouTube

NEW YORK/ NEW DELHI June 12, 2026 — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of AI-powered brand suitability reporting for YouTube Audio Ads campaigns, extending DV’s trusted post-bid measurement capabilities to this listening-first format.

As advertisers increasingly allocate dedicated budgets to audio environments, the need for transparency and control continues to grow. With brand suitability reporting for YouTube Audio Ads campaigns, DV helps customers confidently expand into this media category, applying consistent standards and gaining the visibility needed to drive stronger performance.

“As audio consumption continues to grow, advertisers need the same level of transparency and control they expect across the broader digital ecosystem,” said Steven Woolway, EVP of Business Development at DoubleVerify . “With AI-powered brand suitability measurement, we’re extending the same trusted insights advertisers rely on for video into audio-forward environments, giving our customers the transparency and control needed to protect brand equity while scaling investment with confidence.”

YouTube Audio Ads are designed for listening-first experiences, running as in-stream ads with lightweight creative, typically a static image or simple animation paired with high-quality audio. These ads appear across environments where users are more likely to listen than watch, including YouTube Music, podcast content on YouTube and other audio-forward inventory.

As audio becomes a more intentional part of media plans, it introduces a new layer of complexity for brand suitability. Without proper post-bid measurement, advertisers risk limited visibility into potential misalignment between their brand and the audio content surrounding their ads.

DV’s brand suitability reporting for YouTube Audio Ads is powered by Universal Content Intelligence™, DV’s AI-powered classification engine that analyzes content across audio, video, text and image signals to deliver precise, scalable classification. In audio-forward environments, DV applies advanced AI models to interpret spoken language, sentiment, contextual cues and metadata. This multi-signal approach enables more accurate identification of nuanced content, ensuring brand suitability standards are consistently applied.

DV’s brand suitability offering is a key component of DV’s Media AdVantage Platform, which combines media verification, ad performance optimization and campaign outcomes measurement to maximize media effectiveness and return on ad spend. As part of media verification, DV’s brand suitability measurement provides advertisers with actionable insights into content alignment, strengthening confidence in campaign performance.

DV recently announced the launch of DV AI SlopStopper™ for Social, expanding protection against low-quality, AI-generated content and helping advertisers maximize media quality and campaign performance across social environments.

The post DoubleVerify Launches AI-Powered Brand Suitability Reporting for YouTube Audio Ads Campaigns, Expanding Transparency in Listening-First Environments appeared first on India Communication Forum.

New capabilities bring independent media quality verification to the LinkedIn Audience Network, empowering advertisers to make more informed investment decisions

NEW DELHI — MAY 22, 2026 — DoubleVerify (“DV”) (NYSE: DV), the leading software platform to verify media quality, optimize advertising performance and prove campaign outcomes, today announced the launch of global post-bid measurement across the LinkedIn Audience Network (LAN).

Advertisers now can measure key media quality signals across LAN inventory, including invalid traffic (IVT), viewability, brand suitability and intended geography. These capabilities provide advertisers with independent, third-party visibility into how and where their ads are delivered across LinkedIn’s extended network of publishers.

“Advertisers are demanding greater clarity into the quality and performance of their media environments,” said Steve Woolway, EVP of Business Development at DoubleVerify . “With this announcement, DV is bringing global media quality measurement to the LinkedIn Audience Network, delivering the independent verification advertisers need to maximize performance and make more informed investment decisions across this important channel.”

DV’s reporting delivers site-level insights across the LinkedIn Audience Network, enabling advertisers to verify media quality and improve media effectiveness with greater confidence. In addition to post-bid measurement, DV offers pre-bid avoidance controls through DV Authentic Brand Suitability on LAN, providing a unified approach to media authentication across the campaign lifecycle.

Pre-bid controls enable brands to proactively analyze inventory and exclude content that does not align with their suitability settings, while post-bid measurement delivers detailed insights into delivery, enabling advertisers to ensure their ads run in environments that meet brand expectations.

The LinkedIn Audience Network helps advertisers reach B2B decision-makers throughout their buying journey across a broad set of premium publishers. Campaigns leveraging LAN deliver 3.9x more monthly impressions and 66% higher conversion rates compared to LinkedIn feed-only campaigns, unlocking more opportunities to drive awareness, consideration and results (LinkedIn Internal Data, August 2025).

“Providing advertisers with greater transparency and confidence is central to how we continue to evolve the LinkedIn Audience Network,” said Lee Womer, VP of Product & Business Development at LinkedIn . “By working with companies like DoubleVerify, we’re enabling advertisers to better understand media quality and performance across LAN, helping them make more informed decisions and drive stronger results.”

This product release is a key component of DV’s Media AdVantage Platform, which combines media verification, ad optimization and campaign outcomes measurement to maximize performance and return on ad spend. As part of its verification capabilities, DV’s post-bid measurement on the LinkedIn Audience Network provides advertisers with independent insight into the quality of their media, enabling them to validate delivery and improve campaign effectiveness.

This announcement builds on DV’s broader integration with LinkedIn. DV recently expanded its capabilities to support measurement across LinkedIn’s CTV Ads, enabling advertisers to measure IVT, viewability, brand suitability and intended geography across streaming formats and devices. DV also offers Authentic Brand Suitability, Custom Contextual and network-wide IVT protection on LAN, as well as IVT and viewability measurement for video ad formats within the LinkedIn Feed.

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