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The agency will service India’s oldest painting company across digital platforms

Digital marketing and PR agency, Team Pumpkin, has won the social media, website maintenance and performance marketing mandate for Shalimar Paints. The announcement comes after a multi-agency pitch to the 120+ year old legacy company based in Howrah, West Bengal.

With the help of Team Pumpkin, Shalimar Paints aims to scale their brand visibility across its consumers and influencers, harnessing the power, scope, and reach of digital tools. The mandate has been entrusted to the agency’s branch in Gurgaon.

Reflecting on the mandate, Varun Malik, Head of Marketing at Shalimar Paints Ltd. said, “Team Pumpkin’s industry insights expertise and strategic thinking stood out for us, and their vision and communication ideas are a perfect fit for us as a partner. The team came with a host of dynamic creative ideas that will help us strengthen relationships with our target audiences on social media. We are partnering at just the right moment when the brand is looking forward to build Shalimar 2.0 and this relationship will be pivotal to achieve the brand ambitions. We will also engage Team pumpkin for Phy-gital activations to engage our consumers on ground and connect them back with the digital side.”

Expressing her excitement, Swati Nathani (CBO & Co-Founder) commented, “Shalimar Paints’ legacy is one that invokes in us a great sense of admiration for what the company has done since its inception. We are truly honored to have them on board with us. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions. Our approach for Shalimar Paints will involve long-term result driven strategic approaches to ensure longevity and sustenance in our advertising approach.”

About Team Pumpkin

A digital-first agency, their key principle for them is to make brands deliver content and campaigns with drive an impact through the right use of platforms and technology. Team Pumpkin knows the skill, the art and the technology of putting every word into action and make your brand stand out. Having worked with national brands like Prega News, Axis Bank, ITC, APL Apollo, Mama Earth, MamyPoko Pants and more, the 200+ member team has driven more than 1000 successful marketing campaigns for their clients. The team, which functions out of 4 offices – Bangalore, Delhi, Kolkata and Mumbai, has also worked on multiple International brands and projects across the globe.

About Shalimar Paints

Shalimar Paints Ltd. established in 1902 in Howrah, West Bengal, by A.N. Turner and A.C. Wright, is a pioneer in the Indian Paints industry with a legacy of over 120 years. The company is engaged in the manufacturing and marketing of decorative paints, industrial coatings, and allied product categories. Headquartered in Gurugram, Shalimar Paints has a pan-India presence through its strategically located manufacturing facilities, regional distribution centres and over 49 depots across the country. It has an advanced R&D department with cutting-edge technologies to meet client specifications and deliver superior products. The company has contributed to beautifying and protecting India’s iconic structures including Rashtrapati Bhavan, Howrah Bridge and Chenab Rail Bridge amongst others, providing them with a lasting gleam.

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Alo reassigned digital marketing mandate for Jagdish Sheth School of Management

JAGSoM has, for the second year running, appointed Alo, the creative, design & marketing solutions agency as its digital partner for their online marketing efforts in the country. As a part of this mandate, Alo will continue to be responsible for the creative and performance marketing duties for JAGSOM.

Commenting on the association, Rakesh Mediratta, Deputy Director at Jagdish Sheth School of Management said, “We are seeing improved lead flow and quality of our applicant pool. ALO works diligently and in a well-coordinated fashion with our Digital support team.

Akhiraj Sengupta, Head of Digital Media Planning & SEO at ALÓ, said, “We are extremely happy to be entrusted again to be the Digital Agency for JAGSoM. This win is further proof of the capabilities our team has shown through the results we’ve driven for Jagdish Sheth School of Management. It will be challenging yet exciting for us to continue to use our expertise and further scale up the robust lead funnel to drive admission efforts via digital for JAGSoM”.

The mandate will be executed from Alo’s Mumbai office.

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Social Panga bags digital marketing mandate for Carl Zeiss Vision Care India

Social Panga, has bagged the digital marketing mandate for Carl Zeiss Vision Care India, the German manufacturer of optical systems and optoelectronics. The account was won post a multi-agency pitch.

Social Panga is now responsible for scaling the brands digital presence and come up with innovative strategies and narrative. This will include crafting brand communication, response, and reputation management. Further, the agency will strive towards building the brand as the go-to eyecare segment in India, truly helping people ‘See beyond.’

Speaking about the new partnership, Ritesh Dwivedi – head of marketing (Carl Zeiss Vision Care India), said, “ZEISS Vision Care India has a clear vision: To be the country’s leading eyecare solutions provider, with its cutting-edge innovation and world-class technology. In this scenario, by partnering with a dynamic agency like Social Panga, we will be able to bring a fresh perspective to our digital world and enable our ever-evolving audience to see beyond and better, in newer ways. We intend to have a deeper consumer connection and leverage social media as well as other digital channels to strengthen our customer relationships.”

On bagging the mandate, co-founder of Social Panga, Himanshu Arora, said, “ZEISS is a stimulating addition to our portfolio, and we see eye-to-eye on creating a strong digital presence across social media platforms and other channels. Our vision for the brand is to provide a strategic and creative positioning that narrates the brand story in an intriguing and engaging manner. We are working towards building strong connections and lasting brand loyalty with their wider target audience. Here’s to ‘Seeing beyond’ the ordinary with focus and clarity!”

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