Kaizzen wins PR mandate for Shalimar Paints

Kaizzen, one of India’s leading independent public relations & digital agency, announced on Tuesday that it has been selected as the official public relations partner of Shalimar Paints.

As a pioneer in the paint industry, Shalimar Paints has a rich heritage of over 115 years, known for its exceptional product quality, wide range of colors, and commitment to customer satisfaction. With an aim to further strengthen its position as a market leader, Shalimar Paints has chosen Kaizzen to spearhead their public relations efforts.

Vineet Handa, founder, and CEO, Kaizzen said, “We, at Kaizzen, are humbled to be entrusted by the legacy brand, Shalimar Paints. Weaving the rich history of Shalimar with new-age strategic communications at Kaizzen, we are confident that this partnership will foster a strengthened, long-term relationship. As their PR partners, we are fully committed to empowering Shalimar Paints in its journey of becoming the leading, tech-first paint manufacturing company.”

Talking about the association, Kuldip Raina, director – sales & marketing, Shalimar Paints, said “Shalimar’s legacy spans across every corner of India, encompassing rural and urban areas, and embracing both traditional and modern generations. With Kaizzen’s extensive expertise, we are confident that they will play a pivotal role in shaping strategic roadmaps and implementing communication strategies for Shalimar. This collaboration comes at an exciting time, precisely when the paints industry is going through massive disruptions.”

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