Cult.Sports, one of the fastest growing sports brands in India, has awarded its integrated creative mandate to Wunderman Thompson India to drive forward its brand strategy and communication initiatives.

Cult.Sports, known for its commitment to promoting an active lifestyle and offering top-notch sports and fitness products, is gearing up to take its brand to new heights. With a focus on creating innovative and engaging campaigns, Cult.Sports aims to inspire athletes and fitness enthusiasts alike to unleash their true potential.

Wunderman Thompson India, a globally acclaimed creative agency with a rich history of delivering groundbreaking campaigns, is all set to bring its creative prowess to elevate Cult.Sports’ brand positioning and communication strategy.

Commenting on this new partnership, Shamik Sharma, MD, Cult.Sport said “While India has the world’s largest youth population, only a few take up any sports or fitness activity. As a sport-first brand of this country, we want every Indian to make sports an indelible part of their everyday life using our range of Cult.Sport products. In Wunderman Thompson India, we have found an agile agency that understands this sporting culture, which is evident through its award-winning sports films and campaigns. As a team, we plan to up the game and create some clutter-breaking communication for the brand.”

Vijay Jacob Parakkal, Managing Partner, East and South, Wunderman Thompson India, further added, “Amidst the fierce competition in the high-performance sports and fitness market, it’s important to recognize that in India, sports and fitness transcend mere performance—it embodies a way of life. Cult.Sport‘s distinctive business philosophy of simplifying sports and fitness resonates deeply with all of us. We are committed to forging a close partnership with our client team to help them achieve their ambitious business objectives. Leveraging our expertise in creative, data, and technology, we are uniquely positioned to provide comprehensive end-to-end solutions tailored to their specific business needs.”

Arjun Mukherjee, VP & Sr. Executive Creative Director, Wunderman Thompson India, said, “Interestingly we are an office full of sports fanatics and this pitch was like a 100-meter dash that got our adrenalin flowing at every step. It was a high to present ideas for an awesome, homegrown, sports shoe brand and we are elated to be the first to touch the finishing line.”

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Pumpkin, a dynamic and innovative creative agency has announced its strategic partnership with Springwel, a prominent name in the mattress and bedding industry. This collaboration marks a significant milestone as Pumpkin takes charge of the creative, digital, and offline collateral duties for Springwel, aiming to transform its brand presence and engagement across multiple platforms.

The agency will create a communication strategy to take on a three-pronged objective which is to create awareness about the brand & the value provided to the consumers to increase sales. It involves creating and implementing unique brand campaigns and influencer marketing strategies, designing offline collateral, overseeing online reputation management, and curating brand strategies to perfection.

Ananta Capital’s CMO, Ankit Kapoor on this partnership said, “As a brand, we have always prioritised excellence and innovation. We believe that this partnership with Team Pumpkin will propel Springwel to new heights with innovative marketing ideas. We joined hands with the agency to curate brand strategies that resonate with our audience and reflect our core values. Springwel combined with Team Pumpkin will drive innovation in storytelling, customer engagement, and market dominance, ushering in a new era of success.”

Swati Nathani, chief business officer and co-founder, Team Pumpkin said, “We are delighted to win one of the leading innovative mattress brands. Our team begins its journey of creating and implementing unique brand campaigns and influencer marketing strategies that will captivate audiences and drive brand recognition. With our expertise and creativity, we aim to leverage Springwel’s brand strategies to bring it to new heights in the market. Our team is committed to delivering outstanding results for a lasting impact for Springwel as trusted partners and co-founders of its success.”

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Air India, the country’s largest international carrier has appointed McCann, a globally renowned creative agency, as its Creative Partner. This strategic collaboration signifies a new chapter for Air India, as the airline embarks on a transformative journey to redefine its brand identity and enhance its customer experience.

McCann’s extensive experience and creative prowess make them the perfect choice to help Air India elevate its brand positioning and communicate its unique offerings to a global audience. With a deep understanding of the aviation industry and a track record of delivering impactful campaigns, McCann will work closely with Air India to develop innovative and compelling creative solutions.

The agency won the business after a multi-agency pitch.

Our McCann Global CEO, Daryl Lee, has genuinely supported and guided us. Also, support and input came in from Harjot Singh ( Global CSO) and John Wright who were an integral part of the pitch along with the stellar senior management colleagues Jitender Dabas, Alok Lall, Ashish Chakravarty, and their teams.”

Nipun Aggarwal, Chief Commercial and Transformation Officer, Air India, said, “We are building Air India as a ‘Global Airline with an Indian Heart’. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas.”

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Ruder Finn, one of the world’s largest independent global communications and creative agencies, founded in 1948 by David Finn and Bill Ruder, is celebrating its 75th anniversary year.

Year to date, the agency has added 100 new client wins globally, including significant players in healthcare, technology, commerce, leadership, and workplace. This impressive roster of new wins includes The Foundation for the National Institutes of Health (FNIH), Balenciaga, TEVA, Masimo, Lamborghini, GSK, Nestle Health Science, the World Wildlife Fund, Vertex, and The Common Wealth Fund.

The landmark anniversary comes on the heels of a more than 100% growth spurt since the rise of the pandemic in March 2020. The firm ended 2022 on an upward trajectory with 43% global revenue growth and a 33% increase in staff. Ruder Finn also expanded its global strategic footprint within the past year with three growth acquisitions in enterprise technology, DE&I, and purpose-driven leadership.

“For me personally, this monumental milestone of our 75th year is a reminder to reflect on the values that have defined Ruder Finn from its inception: driving positive change through innovative disruption, creative edge, and a strong commitment to ethics,” said Kathy Bloomgarden, CEO of Ruder Finn. “We’re looking forward to supporting our clients who are working towards positive human and planet impact through transformational science and technology, community building, and open dialogue. As forward-thinkers, Ruder Finn is excited to continue working with our clients to drive what’s next in 2023 and beyond.”

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