New Delhi, August 20, 2026: Epic Slope Partners (ESP) , a growth-focused digital agency, has won the digital growth mandate for Ceipal Software, covering a comprehensive Webflow website performance overhaul and Performance Marketing/SEM programme across India and the US.

The partnership comes at an important stage in Ceipal’s growth journey, with India continuing to be its largest market while the US remains a key commercial market and a major expansion opportunity. Under the mandate, ESPP will work with Ceipal to strengthen its digital growth engine, improve website performance and conversion efficiency, optimise paid acquisition and build a stronger search presence across both markets.

A key priority of the engagement will be to address the performance of Ceipal’s existing digital ecosystem and create a stronger connection between website experience, paid media and business outcomes. ESPP will work on improving the Webflow website’s performance and conversion journey while optimising paid advertising through revenue-based bidding, helping move the focus beyond conventional traffic and lead-generation metrics towards measurable commercial impact.

The US market will be a particularly important focus of the mandate, with Ceipal looking to build a stronger foothold through a dedicated paid search programme. ESPP will develop a focused SEM strategy aimed at reaching high-intent audiences, improving campaign efficiency and establishing a scalable acquisition engine for the market.

The engagement will also extend into the rapidly evolving search landscape, with ESPP helping Ceipal build visibility across Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO). As users increasingly rely on AI platforms and answer engines to discover products, services and solutions, the initiative will help Ceipal strengthen its visibility beyond traditional search.

Ceipal selected Epic Slope Partners for its ability to take ownership of the full growth mandate across website and paid media, rather than operating as one of several specialist partners. ESPP’s business-first approach, focus on meaningful growth metrics and senior, hands-on involvement were key differentiators in the selection process. The mandate was onboarded with the active involvement of Gautham Ramakrishnan, COO & Co-founder, and Vinayak Ravi, CRO & Co-founder, who were instrumental in bringing the partnership together.

Pranay Anumula, Director of Growth, Ceipal Software Private Limited, said “Ceipal is entering an important phase of growth, particularly as we continue to strengthen our presence in India and build a larger opportunity in the US. We were looking for a partner that could look at digital growth holistically rather than treat the website, paid media and search as separate functions. Epic Slope Partners brings that integrated perspective, along with a strong focus on business outcomes. We believe this partnership will help us improve the efficiency of our digital acquisition engine, strengthen our search visibility and create a more scalable foundation for growth.”

Commenting on the mandate, Vibin Babuurajan, CEO & Co-Founder, Epic Slope Partners, said: “Ceipal has a strong opportunity to accelerate digital growth across both India and the US, and we see significant potential to make its digital ecosystem more performance-driven. Our role will be to bring website performance, revenue-led paid media, US market acquisition and AI-search visibility together into one integrated growth programme. The objective is not simply to generate more traffic or leads, but to build a more efficient and scalable digital engine that contributes directly to business growth.”

The Ceipal mandate further strengthens Epic Slope Partners’ growing presence in the technology and B2B digital ecosystem, where businesses are increasingly looking for senior-led partners who can connect strategy, digital execution and measurable business outcomes.

The partnership is expected to play a key role in Ceipal’s digital growth roadmap as the company continues to scale across markets and adapt to the changing search and acquisition landscape. With ESPP’s integrated approach and Ceipal’s strong market opportunity, the engagement aims to create a more agile, efficient and future-ready digital growth engine for the company.

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