Broadcast Audience Research Council India (BARC), a television audience measurement body, announced the appointment of Dolly Jha as its chief of Product and Research.

Ms Jha is a Postgraduate in Management from IRMA and has an experience of close to three decades across KANTAR, ITC Foods & Nielsen. She comes with a rich experience across Consumer Research, Audience Measurement, Media Analytics, ROI Measurement and Innovation Research.

Prior to joining BARC India, she has been associated with Nielsen for 13 years where she has held multiple leadership roles. Her last role was as the Managing Director for Nielsen Media – India. At Nielsen, she led large Audience Measurement Mandates for multiple Industry Bodies. She has also steered the launch of various industry-first solutions in the Digital Measurement space in India. She has worked extensively with Broadcasters, Agencies and Publishers and strongly believes in an attitude of collaborative team spirit.

Dolly Jha on her appointment said, “I am excited to join BARC India as the Chief of Product & Research. BARC today runs the largest Audience Measurement system in the world. With all the experience behind me, I am looking forward to contributing to BARC by evolving the Measurement further to meet the growing needs of stakeholders.”

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