brand strategy real estate – India Communication Forum https://indiacommunicationforum.com Mon, 20 Apr 2026 10:42:24 +0000 en hourly 1 https://wordpress.org/?v=7.0 https://indiacommunicationforum.com/wp-content/uploads/2023/05/cropped-ICF-Logo-1-32x32.webp brand strategy real estate – India Communication Forum https://indiacommunicationforum.com 32 32 BPTP Appoints Shalini Jha as Senior Vice President – Marketing https://indiacommunicationforum.com/media/bptp-appoints-shalini-jha-as-senior-vice-president-marketing/ Mon, 20 Apr 2026 10:42:24 +0000 https://indiacommunicationforum.com/?p=10713 India Communication Forum

Brings over two decades of cross-sector marketing expertise to lead brand strategy and customer engagement

Gurugram, 20th April 2026:

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Brings over two decades of cross-sector marketing expertise to lead brand strategy and customer engagement

Gurugram, 20th April 2026: BPTP Limited, a real estate development company, has announced the appointment of Shalini Jha as Senior Vice President, Marketing. In her new role, she will lead the company’s marketing function, including brand strategy, communications, and customer engagement initiatives across its residential and commercial portfolio.

Shalini Jha brings over 22 years of experience across real estate, retail, hospitality, banking & finance, and public relations. Her career has been defined by an ability to build brands and develop integrated marketing strategies in competitive, consumer-driven environments. She has managed large marketing budgets and executed campaigns across brand building, digital marketing, partnerships, and experiential marketing. She has also actively engaged with industry bodies including CREDAI, ASSOCHAM, CII, NASSCOM, and FICCI.

Prior to joining BPTP, she served as Senior Vice President – Marketing at Krisumi Corporation, where she led marketing for the company’s portfolio. During her tenure, she was responsible for marketing strategy, campaign execution, and portfolio positioning.

Commenting on the appointment, Vishal Singh, Chief Human Resource Officer, BPTP, said, ‘We welcome Shalini Jha to BPTP. Her deep understanding of consumer-facing sectors, combined with her experience in real estate marketing, makes her exceptionally well-placed to drive our brand and marketing agenda. As we continue to grow and deepen our footprint in NCR, Shalini’s leadership will be instrumental in strengthening our positioning and engagement with customers.”

On her appointment, Shalini Jha said, ‘I am pleased to join BPTP at such a dynamic phase of its growth. In my role, I will be responsible for overseeing the company’s marketing function, including brand strategy, digital marketing, and customer engagement initiatives across its portfolio. I look forward to contributing to the company’s ongoing marketing initiatives.”

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]]> Origen Realty Appoints Poulomi Ray as Chief Marketing Officer https://indiacommunicationforum.com/media/origen-realty-appoints-poulomi-ray-as-cmo/ Fri, 17 Apr 2026 12:28:28 +0000 https://indiacommunicationforum.com/?p=10710 India Communication Forum

Gurugram: Origen Realty has appointed Poulomi Ray as its Chief Marketing Officer (CMO), bringing on board a seasoned marketing leader …

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Gurugram: Origen Realty has appointed Poulomi Ray as its Chief Marketing Officer (CMO), bringing on board a seasoned marketing leader to steer the company’s brand and growth strategy.

Poulomi comes with close to two decades of experience in building and scaling brands, with a strong understanding of consumer insights, market evolution, and strategic storytelling. She has led marketing mandates across leading real estate organisations, shaping high-impact brand narratives aligned with business outcomes.

In her role at Origen Realty, she will lead the company’s marketing and brand direction, driving visibility, differentiation, and market engagement as the company advances its integrated development plans.

Commenting on the appointment, Origen Realty Management said,
“Poulomi’s appointment aligns with our focus on building a strong, future-facing brand. Her ability to combine strategy with execution will be instrumental as we take the next steps in our journey.”

Poulomi Ray expressed her enthusiasm about joining Origen Realty, stating , “I am incredibly excited to be part of the core leadership team of Origen Realty. The foundation of the brand is built on a legacy of 3 + decades in the construction business. Now, as we embark on a new journey of an integrated development in Gurgaon in a few phases, I look forward to contributing to the company’s growth through cutting-edge marketing strategies and tech integrations, which will take the brand to greater height .

Prior to this, Poulomi has held key roles across real estate and hospitality industry like Signature Global, DLF Limited, Paras Buildtech, MGM International USA, Hilton hotels etc .

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