Cricket Legend Rahul Dravid Joins Bharat Petroleum as Brand Ambassador

Bharat Petroleum Corporation Limited (BPCL) has announced the appointment of cricket icon Rahul Dravid as its new Brand Ambassador. The association between Mr. Dravid, fondly known as “The Wall,” and BPCL is a testament to the shared values of reliability, commitment, and excellence.

Rahul Dravid’s illustrious career spanning decades and his reputation as a gentleman of the game perfectly align with BPCL’s principles. His unwavering dedication, consistency, and sportsmanship have won him the admiration of millions, making him an ideal representative for a company that has consistently delivered quality and reliability to its customers.

Rahul Dravid will endorse BPCL’s Pure for Sure initiative and range of MAK lubricants.

Welcoming Rahul Dravid, Shri G. Krishnakumar, C&MD, BPCL said, ‘We are delighted to welcome Rahul Dravid to BPCL family. As one of the greatest cricketers of our time, he stood out not only for his exemplary batting skills but also his strong integrity and dependability. An icon who took Indian cricket to new heights, Rahul truly epitomizes our values of trust, integrity, ethics, service and consistency. His association with BPCL will only serve to emphasise our promise of quality and dependability to consumers across the country.’

Speaking on this legendary partnership, Rahul Dravid Rahul Dravid said, “I am honoured to be associated with BPCL, which is one of India’s most iconic companies with a rich legacy of innovation and integrity. Today, brands like Pure For Sure and MAK Lubricants are a byword for trust and dependability and an integral part of every Indian’s life. I can’t think of a better brand to be associated with and look forward to working with the company as they embark on a new chapter in their journey of growth and success.”

With a heritage steeped in upholding integrity and dependability, BPCL has consistently distinguished itself as an industry leader. Amidst the dynamic landscape of competition, the company’s steadfast commitment to these values has consistently set it apart. The introduction of Rahul Dravid as the face of BPCL reaffirms this commitment, reflecting a shared ethos of maintaining the highest standards of integrity and reliability.

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• The campaign seeks to raise awareness about hypertension while emphasising the significance of managing blood pressure for a healthier lifestyle

• Through its collaboration with Sunil Gavaskar, Dr. Reddy’s reinforces its purpose of Good Health Can’t Wait

• Dr. Reddy’s has 30-years of legacy in serving patients with hypertension

New Delhi, India; August 17, 2023 – Dr. Reddy’s Laboratories Limited, a leading global pharmaceutical company, has announced the appointment of cricket legend Sunil Gavaskar as the brand ambassador for its #TensionMatLo campaign. The campaign aims to raise awareness about hypertension, its symptoms, causes, and advocate the need for effectively managing blood pressure for a healthier life. Leveraging its three decades of expertise in hypertension management, this collaboration of Dr. Reddy’s aims to change opinion regarding blood pressure control, benefiting both individuals currently affected by hypertension and those at risk.

#TensionMatLo campaign employs a unique and imaginative approach, prompting the audience to pause, contemplate, and question the significance of managing blood pressure. By addressing the underlying causes of hypertension and emphasising the importance of regular blood pressure checks, the campaign aims to have a lasting influence on individuals’ health decisions.

With over 75% of Indians having uncontrolled blood pressure and being unaware of the hike in blood pressure, the Government of India launched the Indian Hypertension Control Initiative (IHCI) to fast-track access to treatment services for over 220 million people in India. Only about 12% of people with hypertension in India have their blood pressure under control. Uncontrolled blood pressure is one of the main risk factors for cardiovascular diseases (CVDs) such as heart attacks and stroke and are responsible for one-third of total deaths in India. India has set a target of a 25% relative reduction in the prevalence of hypertension (raised blood pressure) by 2025[1].

“I am happy to be associated with the #TensionMatLo campaign of Dr. Reddy’s. As a sportsperson, I understand the significance of maintaining good health for optimal performance. I am excited to contribute to the purpose of increasing awareness about this critical medical issue because I believe that uncontrolled blood pressure levels pave the way for many complications, some of which are life-threatening,” said brand ambassador and cricket legend Sunil Gavaskar.

M.V. Ramana, CEO – Branded Markets (India & Emerging Markets), Dr. Reddy’s, said: “Hypertension has been an important focus area for us. For over 30 years, we have served patients in this area through our robust portfolio. With this campaign and our partnership with Sunil Gavaskar, we aim to build further awareness and send out strong messages on the alarming spike in hypertension cases in India and the need to control it. Sunil Gavaskar represents the values we stand for. We are certain that his collaboration will help us reach a larger audience and educate them on hypertension control and management, thereby, meeting our patient-centric goals of accelerating accessibility to affordable and innovative medicines.”

As Dr. Reddy’s continues its unwavering commitment to public health, this collaboration marks a significant milestone in raising awareness about hypertension and empowering individuals to lead healthier lives. With Sunil Gavaskar’s influential presence, the #TensionMatLo Campaign is set to make a lasting impact on the global fight against hypertension.

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Nandani Creation signs Madhuri Dixit as brand ambassador

Nandani Creation, a leading name in the world of exquisite ethnic wear and fashion, is thrilled to announce the signing of the iconic Bollywood actress and dancing diva, Madhuri Dixit, as its brand ambassador.

Madhuri Dixit, renowned for her timeless grace, elegance, and unmatched talent, perfectly embodies the essence of Nandani Creation’s collections. With a diverse range of stunning ethnic wear, the brand celebrates the beauty of Indian traditions and craftsmanship, complementing the persona of the versatile actress.

As a part of this association, Madhuri Dixit will endorse “Jaipur Kurti” and “Desi Fusion By Jaipur Kurti” brand products augmenting the Company’s reach across the country. Under the branding campaign, Nandani Creation Ltd. plans to undergo promotional activities through outdoor marketing, in-store visual branding (electronic and print) along with digital media advertisements of its product portfolio. The company looks forward to having a long-standing alliance and strongly believes that the coalition will substantiate the brand philosophy.

Commenting on the engagement, Mr. Anuj Mundhra, Chairman & Managing Director of Nandani Creation Limited said: “We are delighted to have Madhuri Dixit as the face of our brands. Madhuri Dixit shares a strategic synergy with our brand. We believe this partnership will help us to connect better with our customers and communicate our brand’s philosophy. This association will also catalyze our geographical expansion and new product designs.”

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Infra.Market announces Shilpa Shetty as brand ambassador for IVAS

Infra.Market, India’s leading one-stop B2B marketplace for construction materials has announced the appointment of Bollywood actress and wellness icon, Shilpa Shetty, as the brand ambassador for its innovative division, Infra.VAS (IVAS). IVAS specializes in a wide range of home renovation products including Tiles, Sanitaryware, Bath Fittings, Electricals, Modular Kitchen and Furniture, and Designer hardware.

Infra.VAS (IVAS) is Infra. Market’s pioneering venture, which aims to revolutionize the construction industry by providing value-added services and solutions to its vast customer base. With a mission to transform the way India builds, Infra.VAS (IVAS) offers a comprehensive range of services, including design consultancy, project management, and cutting-edge technological solutions.

The collaboration with Shilpa Shetty as the brand ambassador for Infra.VAS (IVAS) signifies the convergence of values and vision between the renowned actress and the dynamic brand. Shilpa Shetty’s persona reflects a perfect blend of elegance, modernity, and relentless pursuit of excellence, making her an ideal fit for Infra.VAS (IVAS)’s commitment to innovation and customer-centricity.

Aaditya Sharda, Co-Founder of Infra.Market, said, “IVAS will drive growth and lead the edge by providing an extensive range of innovative products for home solutions. We are thrilled to welcome the multi-talented Shilpa Shetty Kundra, whose iconic style and grace are evident in all her endeavors. Her outstanding achievements have earned her trust and loyalty which reflect the values we aim to uphold through IVAS.”

He further added, “A complete range of home solutions from one brand, IVAS empowers customers by fostering informed choices and cultivating lasting connections.”

Speaking on the association, Indian Actress, Shilpa Shetty Kundra, said, “I am delighted to partner with a progressive brand, IVAS that is striving to inspire and redefine the home interior landscape. I admire their approach of blending science and lifestyle to create customized spaces that elevate design schemes. It’s exciting to be part of a brand that not only embraces aspirations but also nurtures innovation. I am super excited to embark on this journey with a leading startup, Infra.Market and represent IVAS.”

The collaboration will span across television, print media, digital platforms, out-of-home displays, and in-store experiences, showcasing their elegance and credibility in this partnership.

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Zupee App appoints renowned entertainer Kapil Sharma as Brand Ambassador, adding star power to their innovative gaming platform

Zupee, India’s leading skill-based gaming platform has appointed the widely adored and celebrated entertainer, Kapil Sharma, as their new Brand Ambassador. The collaboration between Zupee and Kapil Sharma marks an exciting new chapter for both the brand and the gaming industry.

Kapil Sharma’s charismatic persona, unmatched comic timing, and mass appeal align perfectly with Zupee’s commitment to providing entertaining and engaging gaming experiences to its users. As a versatile entertainer with a massive fan following, Kapil Sharma brings a fresh and relatable approach, making him the ideal choice to represent Zupee’s vision and values.

Zupee announced its latest campaign, ‘India Ka Apna Game’ which celebrates the deep bond and nationwide popularity of Ludo, honoring its strong connection among the masses, while further extending the platform’s outreach. With this partnership, Zupee further adds to its esteemed celebrity associations which also include stars like Salman Khan.

The campaign’s objective is to evoke a deep-rooted affection for Zupee’s flagship product, Ludo. This initiative goes beyond just fostering a spirit of enjoyment and thrill, it also aims to democratize Ludo, making it accessible and inclusive across various social backgrounds and diverse audiences.

Dilsher Singh Malhi, the CEO and Founder of Zupee expressed his excitement about the partnership, stating, “Kapil Sharma, one of India’s most beloved entertainers, joins Zupee as our brand ambassador. With his comedic genius, relatable charm, and ability to connect with the masses, Kapil truly personifies our quest to deliver joyful and meaningful entertainment. With the ‘India Ka Apna Game’ campaign, we aim to celebrate the widespread popularity and sentimental bond people have with the game of Ludo, honoring the affection it holds in the hearts of the nation.”

Kapil Sharma, the acclaimed and adored actor, says, “I am delighted to be a part of Zupee, a brand that shares my passion for gaming. Their innovative approach and commitment to meaningful entertainment make them stand apart in the online gaming industry. Ludo, their flagship product, has won the hearts of millions with its engaging gameplay. I am excited to join in spreading the love for Ludo, and be a part of this incredible partnership”.

In addition to the presence of Kapil Sharma, the campaign also includes esteemed sports personalities including former Indian cricketer Harbhajan Singh, freestyle wrestler Yogeshwar Dutt, former professional hockey player Sardar Singh, and Indian Kabaddi player Pawan Sehrawat engaging in a playful discussion about which game truly represents “India ka apna game.”

Rajdeepak Das, CEO & Chief Creative Officer of Leo Burnett South Asia, says “Ludo is ingrained in our cultural fabric and appeals to large audiences across ages. Our campaign takes a light-hearted approach to celebrate the country’s love for Zupee’s Ludo as ‘India ka Apna Game’ in a fun and quirky way.

This association is structured by PAB – People As Brand, conceptualized by Leo Burnett and produced by Prodigious.

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Athiya Shetty Becomes the Face of Just Herbs’ Natural Makeup

~ Athiya Shetty to evangelize Just Herbs’ natural & holistic makeup range & their brand philosophy of ‘Traditional Principles, Modern Practices.’ ~

June 27, 2023; Mumbai, India: Luxury Ayurvedic beauty brand Just Herbs, known for their herb-infused holistic makeup products, have joined hands with Bollywood actress Athiya Shetty as the face for their natural makeup line.

Athiya Shetty, known for her wholesome and organic lifestyle and beauty routines that have gone viral on social media, will now be seen endorsing Just Herbs’ products such as their ghee-based lipsticks, lip glosses, foundations and several other makeup products that the brand is slated to launch this year.

“Athiya is a perfect mix of traditional elegance with a modern aesthetic which fits perfectly with our philosophy of re-imagining traditional Ayurvedic formulas in modern day beauty formats,” says Arush Chopra, CEO & Co-founder, Just Herbs. “Our expression beautifully aligns with Athiya’s wholesome take on beauty, as she keeps it real, raw and authentic, is modern yet embraces her roots with grace.” he adds.

Athiya as the brand ambassador for Just Herbs natural make-up will be seen promoting the products in the brand’s marketing communications across digital, print and at hundreds of points-of-sales across India.

“I am elated to be a part of this association to advocate for our rich Ayurvedic rituals and how it can wonderfully combine with new age beauty products for long-lasting solutions.” says Athiya. “I absolutely look forward to this association, it will definitely be an exciting one!” she adds.

Athiya will dominate the brands’ online presence including their website, E-commerce platforms including Nykaa, Amazon, Flipkart, Myntra & more. Just Herbs will also leverage Athiya’s popularity for its in-store branding and marketing collaterals across 150+ retail stores in tier 1, tier 2 & tier 3 cities.

Just Herbs has a variety of Natural Makeup products including Herb-enriched Matte Liquid Lipsticks, Serum Foundation, Ayurvedic Kajal and Nourishing Lip & Cheek Tints which enjoy a cult-like following among natural beauty aficionados on online marketplaces such as Nykaa, Amazon, Flipkart and Myntra. The brand also has aggressive plans to expand its retail footprint across India and is already present in more than 150+ multi-brand outlets.

The products are available to shop on www.justherbs.in and at all leading ecommerce portals and retail touch points across India.

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Anastasia Beverly Hills India has appointed Malaika Arora as its esteemed brand ambassador. This exciting collaboration brings together the iconic beauty brand and the captivating Bollywood personality, creating a perfect synergy of style, glamour, and empowerment. Anastasia Beverly Hills welcomes the vibrant and multi-talented Malaika Arora as the first-ever Brand Ambassador in India.

Malaika Arora, renowned for her elegance and flawless beauty, is an epitome of grace and confidence. Her distinctive persona aligns seamlessly with the values and vision of Anastasia Beverly Hills India, making her the ideal choice to represent the brand in the Indian market.

Anastasia Beverly Hills, globally acclaimed for its exceptional quality cosmetics and innovative beauty products, has been revolutionizing the industry since its inception. With its commitment to celebrating individuality and empowering individuals to express themselves authentically, the brand has garnered a devoted following worldwide.

The partnership between Anastasia Beverly Hills India and Malaika Arora will ignite a new era of beauty and style in the Indian market. Through this association, the brand aims to inspire individuals to embrace their unique beauty, while Malaika Arora’s influence and expertise will serve as a guiding light in showcasing the latest trends, tips, and techniques.

Speaking about the collaboration, Malaika Arora expressed her excitement, stating, “I am thrilled to be part of Hollywood cult and iconic makeup brand Anastasia Beverly Hills 25 years’ celebration. As someone who has always been passionate about beauty, I have long been a fan of the brand’s commitment to quality and innovation and have been using the brow products for eons. I believe that makeup has the power to transform not just our appearance, but also our confidence and sense of self. I am excited and humbled to partner with Anastasia Beverly Hill India to be able to inspire individuals to explore their own unique beauty standards and express themselves through makeup.”

Sanjali Giri ,Vice President ,International Brands & Retail at House of Beauty said,” ABH has reached an incredible milestone, and this achievement is truly remarkable for everyone involved with the brand. This is even more special for us, as the brand in India, being true to its ethos of inclusivity, announces Malaika Arora as the brand ambassador for India market. I am sure she will inspire beauty enthusiast across culture and age group to represent ABH in the true sense.

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AbhiBus Extends ties with Mahesh Babu

AbhiBus, India’s leading online bus-ticketing platform, has announced that it has extended its partnership with Telugu film superstar Mahesh Babu, as their brand ambassador, for the 6th consecutive time. The travel platform made the announcement as a part of its 16th-anniversary celebrations.

The 47-year-old actor, producer, philanthropist, and media personality was signed on as the brand ambassador for AbhiBus back in 2016, and since then, has been instrumental in building AbhiBus’s brand image over the years.

On the occasion, Mahesh Babu, said, “As an actor, I have always appreciated brands that are consistent in keeping their commitment to quality and customer satisfaction. AbhiBus is one such brand that I have had the pleasure of being associated with since 2016.” Rohit Sharma, COO of AbhiBus, said, “As a brand ambassador, Mahesh has been instrumental in helping us create a strong brand identity and connect with our customers. His dedication, professionalism, and mass appeal have made him a perfect fit for our brand values.”

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