~ Highest viewership for a Live streamed event in India. Finale clocks record over 2 crore viewers with concurrent viewership peaking at 72 Lakh ~

~ Season garners 3000 crore minutes of Watch Time & 245 crore views ~

August 17, 2023; National: Breaking records at every step of the way, JioCinema’s Bigg Boss OTT has emerged as India’s biggest digital entertainment property. The high-octane season hosted by Salman Khan was viewed by over 10 crore Unique Viewers and clocked close to 3000 crore minutes of Watch Time, making it the most streamed entertainment property, next only to the IPL. The season finale on August 14, set new records for the most streamed Live entertainment event in India and in the Top 5 globally with 2.3 crore viewers, and 72 lakh peak concurrency.

A season of many ‘firsts’ including a wild card entry emerging as the winner, Bigg Boss OTT concluded its season by setting unprecedented records in terms of viewership, engagement and popularity.

540 crore votes and 245 crore video views across the 8 week season are also a testament to Bigg Boss OTT’s phenomenal success on JioCinema, reaffirming the season’s commitment of placing power in the hands of viewers or Janta, the ‘Asli Boss’. Redefining digital engagement in the OTT ecosystem with 24-hour Live streaming, over 5.5 crore users engaged with breakthrough interactive features such as Multi camera feeds, audience takeovers in Hype mode, Meme The Moment, Live Chats and more.

Bigg Boss OTT concluded its season with an array of sponsors across categories including Vimal Elaichi, Too Yumm, Vicco, Chings, Paytm, Silver Coin and Lenskart. Advertisers spanning categories including FMCG, technology, lifestyle among others also leveraged JioCinema’s ad-tech suite to propel reach and engage the massive viewer base.

Shedding light on the association with Bigg Boss OTT, the spokesperson for Vimal Elaichi said, “Vimal Elaichi as a brand stands for the emotion of apnapan and Bigg Boss OTT is one show that brings the entire nation together. Bigg Boss has evolved into a ubiquitous phenomenon in Indian households, and our partnership with Bigg Boss OTT stands as a testament to the remarkable achievements we have accomplished. The collaboration has helped us to create a powerful and impact-driven narrative across various touch points, thus building a lasting connection with the audience.”

Commenting on the association Mr. Yogesh Tewari, Vice President of Marketing at Guiltfree Industries, RP-Sanjiv Goenka Group said, “Too Yumm! as a brand is known for its Masaledaar offerings across various snacking formats. As a brand strategy, we are always scoping for associations with big, entertaining, and new-age properties to showcase the versatility of our product portfolio. And thus, partnering with Bigg Boss OTT proved to be an ideal choice for us as it is one of the most enthralling entertainment shows. The partnership has proven instrumental in broadening our horizons beyond advertising, enabling us to delve into purposeful partnerships that effectively convey our brand narrative and connect with a more extensive and diverse set of audience.”

Reaffirming the show’s universal appeal, Bigg Boss OTT’s popularity extends across India with Maharashtra, UP/Uttarakhand, Bihar, Gujarat, West Bengal, and Madhya Pradesh, contributing significantly to the viewership.

Propelling the platform to set benchmarks in India’s entertainment ecosystem, JioCinema’s ‘Dekhta Ja India’ ushers a new era of streaming.

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After IPL, JioCinema delivers India’s next streaming mega-hit with Bigg Boss OTT

~Records 4 Bn (400 crore) minutes of Watch Time across 35 Mn (3.5 Crore) Viewers in first 15 days ~

~Breaks records, becomes most streamed entertainment property in India in first 2 weeks ~

~ Unmatched value for digital sponsors while setting audience viewership records ~

^7th July 2023 – National: JioCinema has once again broken records in the Indian streaming space, this time on the Entertainment front. After the stupendous success of the IPL, the streamer’s latest salvo is the Salman Khan-hosted Bigg Boss OTT, a digital-only version of the iconic show. The season is being telecast Live 24 hours and is available to all of India at no cost.  In a short span of just over 2 weeks since its launch on June 17, Bigg Boss OTT has already gone on to become the most streamed entertainment property in India with over 400 Million (40 crore) Video Views. In what is being hailed as one of the most successful seasons ever, the show has already generated over 4 Bn (400 crore) minutes of Watch Time across 35 Mn (3.5 crore) Viewers. The season has already broken records for the highest weekly votes ever for a contestant, surpassing the famous Season 13. A record 150 Million+ votes have already been registered in the first 2 weeks.

Innovation & Interactivity have taken fandom to the next level. With options to access multi-camera feeds, 360-degree cameras, Live chats, Voting & several other unique features, audiences have lapped up the opportunity to engage at a level never seen before. Unique interactivity segments like Meme The Moment that has the quirkiest and the funniest scenes of BB OTT converted into templates for viewers to customize into memes using their own words as well as Janta Ka Vichar where BB OTT fans can send the best video question for contestants and get an opportunity for a video call with Salman Khan on Weekend Ka Vaar elevate the engagement opportunity for users and brands.

In addition to being a massive success with viewers, the landmark IP has also earned itself a prime position among advertisers owing to its reach and unique engagement options. Besides providing unparalleled visibility and driving awareness, Bigg Boss OTT has carved a space for itself as a destination for brands to innovate, meaningfully integrate and create value for their consumers. Anchored on the popularity of the show and the OG host Salman Khan, a diverse set of brands have joined as sponsors for JioCinema’s Bigg Boss OTT. Bigg Boss OTT presented by Vimal Elaichi and powered by Too Yumm also includes other Special Partners like Vicco Vajradanti Sugar Free Paste, Paytm, Silver Coin Chakki Atta, Lenskart, Ching’s Schezwan Chutney with many more identifying opportunities to integrate. Other advertisers across categories also continue to leverage JioCinema’s ad-tech suite to drive reach and engagement for their brands.

Bigg Boss OTT’s immense popularity and viewer loyalty continues to strengthen JioCinema’s growing dominance and category leadership. Unequivocally focused on building India’s  biggest entertainment destination, JioCinema continues to offer content that is genre-defining, strong and differentiated for viewers across India.

Tune in to India’s biggest reality phenomena, Bigg Boss OTT, only on JioCinema, for free!

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