Deepika Deepti, Head of Marketing at Bata India, has stepped down after a 19-month tenure that began in May 2024, marking the conclusion of a pivotal phase in the footwear giant’s modern brand evolution. During her stint, Deepti led a series of strategic initiatives that reimagined Bata’s positioning—making the legacy brand more relevant to younger audiences while maintaining its trusted appeal among long-standing customers.

A seasoned marketing professional, Deepti has previously held leadership roles at Adidas, Camp SMA, and Metro Brands, where she helped cultivate India’s sneaker culture and drove the trend of premiumization in footwear retail. At Bata, she introduced digitally driven campaigns, influencer collaborations, and fashion-forward partnerships designed to align the brand with contemporary fashion narratives. Her emphasis on delivering runway-inspired yet accessible designs played a crucial role in bridging the gap between style and affordability for Indian consumers.

Under her leadership, Bata’s marketing saw a sharper focus on innovation, inclusivity, and digital storytelling, helping the brand strengthen its presence in an increasingly competitive space dominated by D2C and global players.

While Deepti has not yet revealed her next professional move, her track record suggests she will remain a key force in shaping India’s fashion, retail, and lifestyle landscape. Her departure marks the end of a transformative chapter for Bata India—one defined by creativity, cultural relevance, and strategic reinvention.

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Bengaluru, 20^th Aug 2025: Bata India is proud to unveil its latest design in women’s footwear: Victoria Ballerina, its most comfortable ballerina, ever.  Designed for women who walk with purpose, Victoria Ballerina is more than just a shoe. It’s a symbol of strength, self-expression, and the freedom to move to your own rhythm.

Victoria ballerina combines an on-trend design, with high comfort and an affordable price, expressing its Bata DNA to the fullest.

This launch marks a new step in Bata’s global “Make Your Way” campaign, introduced during the brand’s 130th anniversary in 2024. Ballerinas, nowadays worn for the everyday, share their origin and inspiration with the discipline of dance which has for long symbolized freedom of movement and expression for Women.

The Victoria ballerina collection reflects Bata’s commitment to combining style, comfort, and purpose, empowering women to make their way, every day.

“Every day is a chance to make your way,” said Badri Beriwal, Chief Strategy & Business Development Officer, Bata India. “With Victoria Ballerina, we are celebrating not only the power of the perfect shoe, but the power of women who dance through life with strength.”

Victoria isn’t just a name, it’s a mindset. Confidence. Triumph. Motion. These ballerinas are made to carry you forward, wherever your way leads.

Because life is your stage. And in Victoria Ballerina, you don’t just walk. You Make your way.

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Neel Bhattacharya and Trina Saha kick-off Pujo shopping season with Bata India

Bengaluru, 23^rd September 2024: Bata India’s launch of the new Pujo Glam Collection is perfectly timed for the festive season, capturing the excitement of Pujo shopping, family get-togethers and Pandal hopping with friends! The brand continues to live up to its promise of bringing latest styles at amazing prices ahead of the festive season! With almost a century-long presence in India, Bata continues to resonate with consumers by bringing trending & premium styles. Recommended by actors, Neel Bhattacharya and Trina Saha. What’s amazing is that the latest styles are starting at a wow pricing of just INR 799 so you can celebrate Pujo with a new look everyday!

The campaign featuring Neel Bhattacharya and Trina Saha beautifully captures the excitement of Pujo shopping and the joy of reconnecting with old friends. Known for their impeccable style the actors perfectly embody the spirit of the collection, showcasing how Bata’s diverse range of footwear can elevate any outfit, whether traditional or contemporary.

Speaking on the launch, Deepika Deepti, Head of Marketing, Bata India, said, “Bata’s journey in India began right here in the East and we have been a part of the region’s celebrations for generations. Our long-standing presence has given us unique insights into our customers’ desires for fashion-forward, high quality designs at affordable prices. We’re proud of our legacy and are excited to continue to democratize fashion with the latest Pujo Glam Collection. We believe that everyone deserves to feel like a celebrity and should have access to stylish offerings.”

The Pujo Glam Collection by Bata is crafted to be the perfect companion for the vibrant festivities of Durga Pujo. As families and friends come together for their annual traditions of pandal hopping, extravagant dinners, grand celebrations, gifting and catch-up with old friends, this collection caters to every occasion. For women, it offers elegant heels that pair beautifully with sarees and traditional outfits, to chic flats and trendy sneakers that are perfect for long days of celebrations. The men’s collection features classy formals like loafers, mojaris for dressy evenings, ethnic flats and kolhapuris for a traditional look and sneakers for a trendy look. What makes the collection unique is that Bata offers a wide range of styles, colours and designs at affordable prices, ensuring that every individual, regardless of age or personal style, can have access to fashionable footwear that resonates with them.

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