· For 25 years, Pulsar has fuelled dreams, adventures and unforgettable journeys. Now it’s time for riders to tell the stories behind them.

· ‘My Pulsar Story’ invites riders from around the world to share the stories that made Pulsar the most loved global motorcycle brand with the hashtag #MyPulsarStory

· Selected stories will be featured across Pulsar’s global social channels, with weekly prizes and a chance to win brand-new Pulsar NS400Zs.

Pune, 22nd July 2026 – Bajaj Auto Ltd., the world’s most valuable two and three-wheeler manufacturer, added to Pulsar’s 25 year celebration with the launch of ‘My Pulsar Story’, a global campaign inviting riders from around the world to share their journeys. Every rider has a Pulsar story. For some, it was their first motorcycle; for others, it was the ride that forged lifelong friendships, unforgettable road trips, or the confidence to chase something bigger. Today, from Mumbai to Mexico City, Bogota to Bengaluru, Rio de Janeiro to Buenos Aires, these stories span continents, connecting millions of riders through a shared passion for Pulsar.

Over the last 25 years, Pulsar has become far more than a motorcycle. It has been the first performance bike for millions, the machine that carried friends across cities and countries, the reason strangers became riding partners, and the backdrop to countless milestones. Today, that community extends across the globe, where every ride has added a new chapter to the Pulsar story.

Since its launch in 2001, Pulsar has redefined sports motorcycling by making performance accessible to a new generation of riders. Today, with over 2 crore motorcycles sold, Pulsar has been a key driver in Bajaj Auto’s presence in over 100 countries. Supported by a portfolio spanning 125cc to 350cc, it has become one of the world’s largest sports motorcycle brands.

The ‘My Pulsar Story’ campaign will run from 21st July to 4th September 2026. Riders can participate by posting their stories on Instagram in any format – photographs, reels, videos, artwork, music, performances or AI generated content using the hashtag #MyPulsarStory and tagging @mypulsarofficial.

Entries from riders across India and the world, alongside creators, heritage owners and celebrities, will be featured across Pulsar’s global social channels. Weekly winners will receive exciting rewards, while one winner from each country gets a Pulsar NS400z.

Whether it was your first ride to college, your first solo road trip, or the journey that sparked a lifelong passion for motorcycling, this is your opportunity to tell your story to the world. Bajaj Auto invites riders everywhere to share their #MyPulsarStory and become part of a global celebration shaped not by the brand, but by the people who ride it.

Speaking on the announcement, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said: “Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides, and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With ‘My Pulsar Story’, we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others, and tell the world what being Definitely Daring means to them.”

Please find the link for the images here: https://drive.google.com/drive/folders/1uEoHm9HRR0wtzHyiF368uoaaECiLkm91

The post Bajaj Auto celebrates 25 Years of Pulsar by Launching Social Media Campaign ‘My Pulsar Story’ Across Multiple Countries appeared first on India Communication Forum.

Bajaj Auto awards communication mandate for Triumph Motorcycles to Pitchfork Partners

Pitchfork Partners Strategic Consulting LLP has been awarded the India communication mandate for UK-owned motorcycle manufacturer, Triumph Motorcycles, by Bajaj Auto. This widens the existing partnership between Pitchfork and Bajaj Auto, the world’s most valuable two-and three-wheeler company.
Pitchfork already manages Bajaj Auto’s corporate and brand communication mandates for its own range and the KTM brand.

Recently, Triumph transferred its India sales and marketing operations to Bajaj Auto. The two auto majors in 2020 had announced a strategic partnership to jointly create a new range of mid-sized Triumph Motorcycles, and the transfer marks a new phase of the partnership.

Pitchfork Partners will work with the Triumph team at Bajaj Auto to strengthen its reputation and increase brand visibility in India. The consultancy will manage corporate and product communication, including products that will be launched under the partnership.

Triumph Motorcycles, the British motorcycle brand established in 1902, has always set the standard for category-winning machines that combine design, character, desirability and performance to create truly distinctive motorcycles.

True to its brand ethos, each product in the Indian market is dedicated to delivering a great riding experience through the fusion of a well-balanced, easy-to-handle chassis and strong, flexible engines. The result is an inspiring range of motorcycles delivering usable performance blended with character.

Jaideep Shergill, Co-Founder, Pitchfork Partners, added, “Triumph’s transfer of sales and marketing operations to Bajaj Auto is a huge milestone. We are excited to work with these iconic automobile brands. Working with Bajaj Auto on its corporate and brand mandate has been truly invigorating and we are very excited to now also take on the Triumph mandate.”

Pitchfork Partners is a strategy consultancy focused on client reputation, which it believes is the key differentiator between business success and failure. The automotive industry is thriving in India with several brands aiming to increase mindshare.

Pitchfork Partners specialises in understanding business needs and aligning communication to business goals, championing reputation building, management and protection. The consultancy sees itself as a reputation warrior, offering bespoke solutions and a team comprising marketing and communication veterans.

The post Bajaj Auto awards communication mandate for Triumph Motorcycles to Pitchfork Partners appeared first on India Communication Forum.