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Amazon Prime Lite subscriptions to be available to OTTplay customers in two ways – through bundled offerings with OTTplay’s partner Internet Service Providers across 1000+ cities and towns in India, and as a top-up at ₹799 per year for OTTplay Premium subscribers 

MUMBAI, India—August 18, 2025—OTTplay Premium, India’s leading AI-powered OTT aggregator, has joined hands with Amazon Prime to offer Prime Lite benefits to its customers, delivering unparalleled value. Amazon Prime Lite subscriptions will be available through OTTplay in two ways – through bundled offerings with OTTplay’s partner Internet Service Providers (ISPs) such as NetPlus, KCCL, NXT, Railtel, and more, making it even easier for users across 1000+ cities and towns in India to seamlessly access Prime Video’s high-quality content, and also enjoy other Prime Lite benefits through varied subscription plans with OTTplay, as well as a top-up at ₹799 per year for OTTplay Premium subscribers who can enhance their existing subscription with Prime Lite benefits.

With this collaboration, OTTplay will provide its customers unlimited access to Prime Video’s premium entertainment that includes an extensive library of award-winning and blockbuster Indian and international Originals, TV shows, movies, and more, on a single device of their choice, in HD quality with ads. Prime members also enjoy benefits like free unlimited Same-Day/Next-Day delivery, special access to everyday Prime offers, exclusive access to shopping events like Prime Day, and early access to Amazon Great Indian Festival.

“At Prime Video, we remain committed to making it even more convenient for customers across India to access our diverse library of Indian and international Originals, movies, series, and more,” said Shilangi Mukherji, director & head of SVOD Business, Prime Video, India. “This collaboration with OTTplay not only further simplifies access to Prime Video’s high-quality content selection but also delivers additional shopping and shipping benefits through Prime Lite—from unlimited free One-day/Two-day delivery across millions of products to early access to exclusive deals, and much more.”

Avinash Mudaliar, Co-founder & CEO, OTTplay said, “This is a significant moment for us. Prime Video is a global leader in entertainment and bringing it to our platform reflects our commitment to delivering the most comprehensive and accessible video streaming experience in India. We are certain that our customers will appreciate the exciting combination of entertainment and other Prime benefits offered through this collaboration.”

OTTplay Premium offers a deeply personalized content discovery experience along with bundled subscriptions to 30+ leading OTT platforms. Its AI-driven interface simplifies how users find, explore, and enjoy premium content across genres and languages. Powered by deep personalization and smart content discovery tool, OTTplay Premium continues to reinforce its position as a leading platform that curates, recommends, and provides subscription access to multiple OTT services—all in one place. With 1000+ ISP partners onboard, it also ensures that great entertainment is matched with great connectivity – fulfilling all digital needs through a single, seamless subscription. The collaboration with Amazon Prime furthers OTTplay Premium’s vision of becoming India’s ultimate OTT super app—a one-stop destination for entertainment across genres, platforms, and languages, empowering users to stream smarter, faster, and across platforms—all in one place.

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Mumbai, India – May 13, 2025 – This morning, Amazon hosted their annual Upfront Presentation – an event where the company showcased its upcoming content offerings to brands and advertisers. The star-studded event spotlighted how Amazon pushes the boundaries across entertainment, live streaming, sports, and advertising to blend premium entertainment, innovative technology, and unparalleled audience reach for advertisers. From blasted post-apocalyptic landscapes to beloved coming-of-age stories to action comedies about world leaders, Prime Video gave a thrilling tour of their upcoming lineup of Original Shows and Movies. And to help show off the slate of forthcoming releases, the presentation was joined by stars like Jason Momoa, Dave Bautista, Ella Purnell, Aaron Moten, Walton Goggins, Elizabeth Banks, Octavia Spencer, Jamie Lee Curtis, Michael B. Jordan, John Cena, and Arnold Schwarzenegger.

Read more information on the Upfront and announcements made.

AMAZON MGM STUDIOS AND PRIME VIDEO ANNOUNCEMENTS

1. Spider-Noir – During Amazon’s annual upfront presentation, MGM+ and Prime Video unveiled a first-look image from the eagerly awaited Spider-Noir series coming in 2026. Spider-Noir is a live-action series based on the Marvel comic Spider-Man Noir. Spider-Noir tells the story of an aging and down on his luck private investigator (Cage) in 1930s New York, who is forced to grapple with his past life as the city’s one and only superhero.

Instagram Link –  https://www.instagram.com/p/DJkk0Ssy6cr/?igsh=MWlqYmo5cTl1NHBqNQ%3D%3D 

2. Delphi – Prime Video announced it has ordered Delphi to series.  Marco Ramirez will serve as showrunner and executive producer. Delphi is the first live-action series extension of the Creed Universe, focused on young boxers at the Delphi gym.

3. Fallout S3 – Prime Video announced that it has renewed its critically acclaimed global hit series, Fallout, for a third season. The move comes ahead of the show’s highly anticipated second season, which is set to premiere in December 2025. Fallout is produced by Kilter Films, with executive producers Jonathan Nolan and Lisa Joy. Geneva Robertson-Dworet and Graham Wagner also serve as executive producers, creators, and showrunners. To date, Fallout Season One has accumulated more than 100 million viewers worldwide, ranking among the service’s top three most-watched titles ever.

4. American Gladiators – MGM Alternative announced that WWE Superstar Mike “The Miz” Mizanin will join as host of the action-packed U.S. reboot of the iconic competition series American Gladiators for Prime Video. Originating as a weekly U.S. syndicated show, American Gladiators burst onto screens in 1989 and quickly became the #1 watched sports entertainment shows around the world. The show returns with an exciting new take, and an All Star cast of Gladiators for the modern era. The competition will feature brand new events, as well incorporate some classics from the original series like “Gauntlet,” “Hang Tough,” and “The Eliminator.” Original seasons of the series are available to stream on newly launched American Gladiators’ FAST Channel on Prime Video.

5. Barbershop – Prime Video announced it has ordered Barbershop, starring Jermaine Fowler (Ricky Stanicky), to series. Marshall Todd (Barbershop, Woke) is writing and executive producing the series, with Max Searle (Neon, Dave) set as co-showrunner and executive producer. The series comes from global entertainment company Hartbeat, Prominent Productions, and State Street Pictures and is produced by Amazon MGM Studios.

6. Beast Games – Following the show’s record-breaking debut, Prime Video has renewed Beast Games, created and hosted by YouTube phenomenon MrBeast (aka Jimmy Donaldson), for two additional seasons. The series was co-created and hosted by MrBeast, also known as Jimmy Donaldson, featuring the biggest reality competition series ever, with 1,000 players competing for a $10 million cash prize in Season 1. Beast Games‘ debut season premiered on December 19, 2024, exclusively on Prime Video in more than 240 countries and territories worldwide. Just 25 days after its premiere, Beast Games quickly became Prime Video’s most-watched unscripted show ever, amassing 50 million viewers.

Instagram Link – https://www.instagram.com/p/DJklEp7yyZ4/?img_index=1

7. Untitled female CEO docuseries – Prime Video announced that it has ordered an untitled docuseries featuring prominent, multi-hyphenate female CEOs whose business ventures move center stage in their lives. Primary featured CEOs include legendary athlete and businesswoman Serena Williams, award-winning artist and “Queen of Latin Pop” Thalia; former model and fashion designer Dee Ocleppo Hilfiger; Market America | SHOP.COM CEO Loren Ridinger; supermodel, beauty entrepreneur, and founder of Cay Skin Winnie Harlow; founder of Conteur Capital and wellness expert Hannah Bronfman; and fashion and jewelry designer Isabela Rangel Grutman. The series is executive produced by Blink49 Studios’ Tara Long (Siesta Key) and Nadine Rajabi (Below Deck).

8. The Academy of Country Music Awards – In collaboration with the Academy of Country Music and producer Dick Clark Productions (DCP), Prime Video announced today the return of the Academy of Country Music (ACM) Awards on the service for the next three years, taking the show through its 63rd ceremony in 2028.

9. Sports Documentaries – Prime Video greenlit two new sports documentaries from Skydance Sports and NFL Films, including a six-part series following six New York Jets players and their partners throughout the 2024-’25 regular season and a feature-length documentary about Hall of Fame wide receiver Terrell Owens.

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Swiggy One and One Lite members now enjoy exclusive offers on Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar and more this festive season

India, 24^th September 2024: Swiggy, India’s pioneering on-demand convenience delivery platform, today announced the addition of “Privileges” to its Swiggy One and Swiggy One Lite membership programs. With millions of subscribers nationwide, Swiggy One is the country’s only membership program offering benefits across food, quick commerce, dining out and pick-up and drop services. By going beyond the app through strategic partnerships with Yatra, Cinepolis, Amazon Prime, Disney+ Hotstar, and more, Swiggy One enhances its offerings with exclusive privileges.

Extending Swiggy One privileges beyond the Swiggy app

Swiggy One Privileges brings exclusive offers and perks that extend beyond Swiggy’s multiple offerings, bringing users the best from Swiggy’s partners across travel, entertainment, OTT, shopping and beauty categories to elevate the Swiggy One member’s experience by focusing on every aspect of their lives.

In travel, Yatra offers exclusive value-added services such as free cancellation, free seat, or free meal selection on flights to Swiggy One members. In entertainment, Cinepolis offers an exclusive Flat 30% discount on movies and food & beverages on their website and app bookings. Additionally, members can also enjoy a flat 25% discount on food and beverages at the Cinepolis F&B counter.

Swiggy One members also have exclusive offers from popular OTT platforms such as INR 150 discount on Amazon Prime, 50% discount on the Disney+Hotstar 3M Super plan, and Buy 1 Get 1 month or Buy 12 Get 3 months offers on SonyLiv Premium plans.

Croma is offering an exclusive 7.5% discount on purchases of INR 30,000 and above at any of its stores. Hamleys is offering free entry to the play arena across their major outlets. On beauty and fashion, Swiggy One Privileges extend to brands like Ajio with a flat 20% off on select merchandise and Lakme with a complimentary waxing on facial service.

Commenting on the added Privileges to the Swiggy One membership program, Anurag P, VP of Growth at Swiggy said, “With millions of users across India, Swiggy One and Swiggy One Lite stand apart for the benefits they provide across fast-growing categories like food delivery, quick commerce, and dining out. We are now making Swiggy One bigger and better through Swiggy One Privileges which has offers spanning high-usage categories such as OTT, travel, fashion, beauty, and more. With these added privileges, Swiggy One will further enhance its standing as the most exciting and rewarding membership program in the country, bringing to life Swiggy’s mission of elevating the quality of life for urban consumers by offering unparalleled convenience.”

How to avail Swiggy One “Privileges”

Members are regularly notified of the latest privileges through homepage notifications, post-order updates, and the newly added ‘Privileges’ section within the Swiggy One and One Lite membership pages. Redeeming offers is simple: members can unlock unique codes via the ‘One Membership Privileges’ section and redeem them directly on partner apps to enjoy offers and benefits. This one-step process keeps members informed and engaged throughout their membership, with multiple touchpoints guiding them to avail these time-bound exclusive offers.

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Updates Will Help Customers Seamlessly Navigate Across Prime Video & Quickly Find Something to Watch

Prime Video is bringing clarity and simplicity back to streaming with improvements to its user experience that will begin to roll out globally today, and will become available to all customers in the coming weeks.

There’s so much to discover on Prime Video, and with these updates, you’ll be able to navigate across our vast entertainment destination with ease. With more personalized recommendations powered by generative AI, you can discover content that is tailored to your individual preferences, allowing you to spend more time watching and less time browsing. Plus, we’re making it easier to quickly identify movies and series that are available at no additional cost to your Prime membership, find new blockbusters to rent, and add or manage add-on subscriptions.

“We’re always listening to customers and reviewing feedback, and it’s clear that many are in search of a more intuitive streaming experience,” said Kam Keshmiri, Vice President of Design at Prime Video. “With the improvements we have made to the user experience, customers will be presented with an easy-to-navigate entertainment destination where they can discover new titles and enjoy favorites, as well as sign-up to or switch add-on subscriptions with just a few clicks. Best of all, they can do this while using a single login.”

Prime Video offers a large collection of premium programming in a single application across thousands of device types. You can explore a vast array of titles on Prime Video including your favourite Indian and international original series, movies, TV shows, and more, across multiple languages – including Indian-produced Original series like Mirzapur, Farzi, Panchayat, The Family Man, Dhootha, Jubilee, Dahaad, Made in Heaven, Suzhal – The Vortex, Inspector Rishi, Poacher, Indian Police Force, Paatal Lok, Rainbow Rishta, Wedding.con; Original movies like Maja Ma, Ammu, Mast Mein Rehne Ka; popular global Originals like Citadel, The Lord of The Rings: The Rings of Power, Fallout, Reacher, The Boys, The Wheel of Time, Road House, The Idea of You; some of the biggest post-theatrical films; direct-to-service films such as Shershaah, Soorarai Pottru, Sardar Udham, Bawaal, Gehraiyaan, Jai Bhim, Jalsa, Sherni, Narappa, Sarpatta Parambarai, Kuruthi, Joji, Malik, Pippa, #HOME, Sharmajee Ki Beti, and many more of such titles. Additionally, Prime Video’s video entertainment marketplace, offers customers programming from partners such as Lionsgate Play, Discovery+ Crunchyroll, BBC Player, Sony Pictures – Stream, MGM+, FanCode, Chaupal, Manorama Max, Eros Now, Hoichoi, Anime Times to name a few, via Prime Video Channels add-on-subscriptions, as well as the option to rent movies, regardless of whether customers have a Prime membership or not.

Here are the updates coming to the Prime Video user experience.

1. Content-forward navigation bar & single-click access to titles with the hero rotator

When launching Prime Video, you’ll notice a new navigation bar. Here, you will see purpose-built destinations including “Home,” “Movies,” “TV Shows,” and “Live TV,” as well as active Prime Video Channels add-on subscriptions, allowing you to navigate by content type.

A new “Prime” destination will also be available in the navigation bar, which allows you to browse movies, TV shows available at no additional cost with a Prime membership.

Just below the navigation bar, the hero rotator will showcase content you can watch with a subscription, or rent, as well as a range of promotions including Prime member deals. Plus, you can directly play, rent or subscribe to watch, making it easier to start watching the titles you love.

1. Explore, sign-up and manage add-on subscriptions 

You can now browse, sign-up and manage your active add-on subscriptions directly from the navigation bar. In India., you can explore more than 20 add-on subscriptions by selecting “Subscriptions.” Here, in addition to what you’re already signed up for, you can find new options that are uniquely recommended based on your preferences, previous rentals, and viewing history. Plus, the subscriptions destination will display deals of subscriptions from third-party services, all in one place.

1. Improved recommendations and clarity around the content that’s included with a Prime membership

Personalized recommendations have always been essential to the Prime Video experience. However, improvements to personalization features, which were created with the assistance of Generative AI, will make it easier to find the content that is the most relevant to you.To power this experience, Prime Video uses Amazon Bedrock, a fully managed AWS service for building and scaling generative AI applications with foundational models, to generate personalized recommendations for customers.

In addition to recommendations, you can browse content by taste and other categories such as “Top 10 in India”. And now, it will be easier than ever to see what is included with a Prime membership and what you may need to pay extra for. Prime and add-on subscription logos, like Lionsgate Play or Crunchyroll, will appear on the hero and title cards of a movie or TV show to help inform you about which subscription the content is coming from. If a title requires additional payment, a yellow shopping bag will be visible.

Plus, Prime Video is utilizing Large Language Models (LLMs) to simplify the synopses for TV Shows and Movies, so you can quickly glance at a title description, rather than having to scroll to decide if it is something you’d want to watch.

1. Simple, intuitive and frictionless streaming 

New animations, smooth page transitions and zoom effects are a few of the enhancements for a frictionless and enjoyable streaming experience you can look forward to.

When using a living room device, video content will play on the hero rotator as you determine what to watch, creating an immersive browsing experience. And on the “Live TV” destination, recommended 24/7 stations will automatically start playing. They will continue to do so as you transition into full screen playback, or exit to browse other stations.

Prime Video has optimized the experience across all devices, including older models, so everyone can enjoy.

And these updates are just the start. At Prime Video, we always innovate on behalf of our customers and will continue to improve the user experience so customers can seamlessly navigate and discover content they’ll love across our vast entertainment destination.

Read more here: https://www.aboutamazon.in/news/entertainment/prime-video-new-features

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 Prime Video unveils new campaign reiterating its position as the home for the most-talked about shows and movies in India today

The campaign featuring Manoj Bajpayee, popularly known for his portrayal as and in the Amazon Original The Family Man, reaffirms Prime Video’s position as the exclusive destination to watch shows and movies that everyone is talking about

Watch the ad film here: https://youtu.be/JqWIk8IlmKw

MUMBAI — November 01, 2023— Prime Video, India’s most loved entertainment destination, today unveiled a new marketing campaign that reinforces the brand’s position as the exclusive home for the most popular and talked about shows in the country today. Through a tongue-in-cheek film featuring Manoj Bajpayee, the campaign humorously underscores the incredible fandom that Prime Video’s shows and movies enjoy amongst Indian consumers. Spanning a diverse range of genres including romance, crime, suspense, comedy, horror, young adult and more, the film highlights a simple idea: All the shows and movies that everyone is talking about – you can watch exclusively on Prime Video.

The ad film opens with Manoj Bajpayee, also popularly known as Srikant Tiwari or The Family Man, asking for suggestions on what to watch. He is soon flooded with a barrage of recommendations. From his makeup artist endorsing Dahaad for its spine-tingling suspense to his gym-trainer advocating for Made in Heaven, and even strangers suggesting popular Amazon Originals like The Boys, Farzi, and more, Manoj finds himself at the receiving end of must-watch recommendations, from everyone he encounters. An aha moment follows as he soon realizes what he already intuitively felt, that Prime Video is the home for content that everyone is watching and talking about!

Watch the ad film here: https://youtu.be/JqWIk8IlmKw

“In our close to seven-year journey in India so far, we have had the amazing opportunity to spearhead a storytelling renaissance, offering captivating stories in multiple languages that resonate with people across the nation. We have been able to not only build a compelling slate of entertainment for our delightfully diverse customers, but have also brought cult shows like Mirzapur, The Family Man, Panchayat and so many more alive. Immersive stories, the kind that stay on everyone’s minds and become talked about, are what have solidified our position as everyone’s preferred entertainment service. 2023 has been an equally busy year at Prime Video, from the much-loved Farzi, Jubilee, Dahaad to a quirky Cinema Marte Dum Tak and gritty Bambai Meri Jaan, each show has found its core audience, and enjoyed enormous fandom. Who hasn’t been recommended a Prime Video show in a water cooler conversation at work, or a dinner with friends?” said Sushant Sreeram, country director, Prime Video, India. “This campaign originates from a simple consumer observation – there are so many shows of ours that fans and customers passionately recommend to their friends, family and sometimes even strangers! We wanted to celebrate that fandom. We take the opportunity to ignite such fandom very seriously and I am confident our future lineup of shows and movies will continue to inspire and entertain our customers.”

Manoj Bajpayee, who plays himself in the ad campaign said, “Streaming today has become an integral part of cultural conversations and our daily lives! Srikant Tiwari, has almost become an alter-ego for me – from being mobbed in airports in the smallest of Indian towns, to recognition at global forums, The Family Man has been loved by and talked about everywhere! This campaign effectively encapsulates this phenomenon with remarkable simplicity and relatability. It humorously conveys the message that every title on Prime Video is someone’s favorite show or movie. The passion fans have for shows and movies on Prime Video is truly special – I have witnessed this myself! And yes, I have a personal favorite too, no prizes for guessing which show though!”

The film will be supported by a 360-degree campaign on TV, digital, social media and outdoor along with social innovations that bring the premise of the film alive. Conceptualized by creative agency MANJA and the Prime Video team, the films have been scripted and produced by Breathless Films with director Vinil Mathew at the helm.

“When you watch a great show or movie, you can’t help but recommend it. You want everyone else to jump on the bandwagon. You want to be the one who spreads it like wildfire. Because shows and movies aren’t just content anymore. They are topics of conversation and influence culture. And since Prime Video has the most talked about shows of the year, we used that truth as our starting point. The only question left to answer was, who are they talking to? We went with the one man who probably needs no recommendations at all, The Family Man,” said Suyash Barve, executive creative director, MANJA.

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