Air India, the country’s largest international carrier has appointed McCann, a globally renowned creative agency, as its Creative Partner. This strategic collaboration signifies a new chapter for Air India, as the airline embarks on a transformative journey to redefine its brand identity and enhance its customer experience.

McCann’s extensive experience and creative prowess make them the perfect choice to help Air India elevate its brand positioning and communicate its unique offerings to a global audience. With a deep understanding of the aviation industry and a track record of delivering impactful campaigns, McCann will work closely with Air India to develop innovative and compelling creative solutions.

The agency won the business after a multi-agency pitch.

Our McCann Global CEO, Daryl Lee, has genuinely supported and guided us. Also, support and input came in from Harjot Singh ( Global CSO) and John Wright who were an integral part of the pitch along with the stellar senior management colleagues Jitender Dabas, Alok Lall, Ashish Chakravarty, and their teams.”

Nipun Aggarwal, Chief Commercial and Transformation Officer, Air India, said, “We are building Air India as a ‘Global Airline with an Indian Heart’. This is a brand that is close to the heart of flyers around the world, and the new Air India will be a manifestation of the aspirations of the global Indian. With McCann Worldgroup as a partner, we expect to transform the brand into one of the most admired and trusted brands in India and overseas.”

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Air India appoints Partha Ghosh as the head of global communications

Air India has appointed Partha Ghosh as the head of global communications. He joins the company after a nearly nine-year stint at Samsung. He had worked with the company for over nine years wherein he built a strong communications team. He redefined the communication for the company and helped it emerge as one of the most trusted brands in the country.

In the past, Ghosh has also held senior editorial positions at The Economic Times in Delhi and Ahmedabad. He also gained experience as a correspondent for media organizations like Business Standard, The Hindu Group, and The Telegraph during his early career.

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