23^rd March, 2026; Mumbai, India: Bianca Guimaraes, Founding Partner and Executive Creative Director at Mischief USA, has been appointed Jury Chair of ABBY Awards 2026 Powered by The One Club/ The One Show in the category of STILL DIGITAL.

Bianca is behind culture-creating work which has shifted perception of the world’s biggest brands and catapulted Mischief from a start-up to #1 independent agency of the year four times over by Ad Age, Adweek, Campaign US and EFFIES.

In just three years, her work has won more than 100 awards internationally, including an Emmy.

Bianca was with BBDO New York for 6 years and was chosen Shots Rising Star in 2017. She was also voted Next Creative Leader by One Show in 2016.

WARC has ranked Mischief USA the no 1 Most Effective Independent Agency in the world.

Bianca has built the creative department she dreamed of working for and is a huge champion of women and diverse talent in advertising.

The ABBY Awards 2026 Powered by The One Club | The One Show is scheduled to take place at Goafest 2026 on May 20, 21 and 22, 2026, in Goa.

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