~ attracts 3506 entries from 273 companies ~

~ Digital, Mobile, and Technology garners 626 entries from 75 companies, collectively ~

27^th May, 2024; Mumbai, India: Created for and by the marketing, advertising and media industry, the Abby Awards 2024 powered by One Show continues to set new benchmarks. From agencies and clients, from digital and media companies to specialist companies, the awards have witnessed a record-breaking increase in participation over the past three years. This year, the awards have attracted a staggering 3,506 entries from 273 companies, for the Creative and Media ABBY. Noteworthy among the returning participants are agencies such as VML, Lowe Lintas, McCann Worldgroup India, DDB Mudra, Famous Innovations, among others, underscoring the industry’s confidence in the Abby Awards.

A significant highlight of the 2024 edition, the introduction of three new age categories – Digital, Mobile, and Technology, has collectively garnered 626 entriesfrom 75 companies. Additionally, responding to industry demands, the inclusion of the health category and new sub-categories in trending subjects like AI, Virtual Reality, and Sustainable Practices has further demonstrated the awards’ commitment to staying abreast of industry trends and demands.

The judging process, a cornerstone of the Abby Awards 2024 powered by One Show’s integrity, was adjudged by an esteemed panel of 23 Jury Chairs and 204 jurors across 23 categories. Notably, the representation of women in the jury has seen a steady increase, with 68 female judges contributing to a ratio of 33:67. Furthermore, out of the 23 Jury Chairs, 9 were women, reflecting a ratio of 40:60, thus ensuring a balanced and inclusive evaluation process. Reinforcing the jury’s relevance and contemporary outlook, 53 new, young, award-winning judges were introduced to the process, making an impressive 26% of jury, this year.

A testament to its credibility, the Abby Awards 2024 powered by One Show employs a rigorous judging process, combining the renowned One Show system of shortlist and award rating with independent verification by KPMG. This dual-layered approach not only upholds the integrity of the awards but also enhances the stature of winners, many of whom go on to achieve success at prestigious festivals like Cannes and One Show.

Beyond digital, creative and media companies, the awards serve as a performance benchmark for specialist companies including content companies, broadcasters, publishers, PR companies, Video Craft companies, Design companies, NGOs, and branded content companies.