India, August 4, 2025 – BOOM. CRASH. That’s the sound of another boring ad campaign being buried six feet under. Why? Because Only Much Louder (OML) — the culture-shaping creative powerhouse — just dropped its latest creation: MO, a brand new advertising agency that isn’t here to follow the rules.

Sure, we could have gone with a jargon-loaded quote about “horizontal verticals” and “platform synergies”. RIP, buzzwords.

That’s definitely not the MO 

Then what is MO?

MO takes a different approach to today’s advertising, built by pop culture nerds and creatives who turn WTF ideas into ROI gold. It’s a place where boring briefs go to die, and big, bold, culture-shaking ideas are born.

“We’ve always been in the business of shaping culture for more than 20 years,” says Tusharr Kumar, CEO of OML. “With MO, we’re bringing that same energy to the world of advertising. We believe brands should behave like creators, bold, entertaining, and relentlessly original. If it doesn’t come with heart, oddity, or edge, it’s not for us. We’re not just here to sell, we’re here to spark, shake up, and seriously shift the narrative.”

And MO’s already hit the ground running. We just launched the first of 36 films for Canva’s new ‘Dil Se, Design Tak’ campaign, a full-scale brand mandate we’re leading in India. This is MO’s first official campaign, and it’s already doing what we promised: burying the boring.

So yeah, you could go with the agency that gives you a 32-slide deck and a safe idea. Or you could go with MO and we’ll make sure to Bury The Boring in full measure.

Topline: Hooked 

Bottom-line: Fun 

ROI: Win 

MO by OML

The post OML Launches MO: A New Advertising Agency That’s Out to Bury the Boring appeared first on India Communication Forum.

The collaboration focuses on enhancing YAIT’s brand visibility through strategic social media management and performance marketing.

National, 9th June, 2025: Team Pumpkin, a leading full-service digital agency, has been appointed to manage the digital marketing initiatives for YAIT, an emerging sports brand specializing in high-quality sports equipment. This partnership aims to bolster YAIT’s online presence and engage the growing community of sports / fitness enthusiasts.

Under this mandate, Team Pumpkin will develop and execute comprehensive social media strategies and performance marketing campaigns tailored to highlight YAIT’s innovative products and commitment to the sport. The agency’s efforts will focus on increasing brand awareness, driving customer engagement, and ultimately boosting sales through targeted digital channels.

Puneet Goyal, Founder and Director at YAIT, expressed enthusiasm about the partnership, stating, “We are excited to collaborate with Team Pumpkin to expand our reach in the sports equipment market. Their expertise in digital marketing aligns with our vision of promoting pickleball and providing top-notch equipment to players worldwide.”

Swati Nathani, Co-founder & Chief Business Officer of Team Pumpkin, commented on the collaboration, “Partnering with YAIT presents an exciting opportunity to apply our digital marketing expertise in the sports industry. We look forward to enhancing YAIT’s digital footprint and connecting with pickleball enthusiasts through innovative and engaging campaigns.”

With a proven track record of successful digital campaigns across various industries, Team Pumpkin continues to empower brands by leveraging the latest digital marketing strategies to achieve impactful results.

The post Team Pumpkin Partners with YAIT to Elevate Digital Presence in the Sports Equipment Industry appeared first on India Communication Forum.

The account will be handled from Mumbai office

Mumbai, 08^th July, 2025: ting, a leading India-based advertising agency, having presence in Chennai, Mumbai, Delhi along with Global regions of UAE and UK, has bagged the digital and social media marketing mandate of Lapita, Dubai Parks & Resorts, Autograph Collection Hotels.

As part of the mandate, the agency will handle the Social and Creative Mandate for the brand in UAE.

Speaking on the new account win, Manan Vora, Partner from ting said, “We’re thrilled to partner with Lapita Dubai Parks & Resorts in Dubai, bringing Ting UAE’s creative and digital expertise to elevate their marketing efforts. Together, we’re crafting engaging brand experiences that reflect the spirit of adventure and family fun at Lapita.”

Nikhil Taneja, Senior Marketing Manager from Lapita, (Marriot) said, “Working with ting has been a seamless and inspiring experience. Their creativity, professionalism, and deep understanding of our brand brought our vision to life in the most impactful way. We truly value their partnership and look forward to more exciting collaborations ahead.”

“Winning the Lapita, Dubai Parks and Resorts account is a proud milestone for us, not just because of the prestige of the brand, but because of the shared belief in storytelling that connects and converts. We’re excited to shape their digital presence and look forward to unlocking larger creative opportunities together.” Dhawal Shah, Business Head-UAE, added.

The post ting bags the digital and social media marketing mandate of Lapita, Dubai Parks & Resorts, Autograph Collection Hotels appeared first on India Communication Forum.

Mumbai: June 26, 2025 – Smoke Lab, India’s first premium homegrown vodka brand from the NV Group, has set the ball rolling to expand its domestic and global footprint. Too support this journey, the brand has onboarded Actimedia PR & Digital for its overall communications mandate.

The post Vodka brand Smoke Lab signs on Actimedia PR & Digital as Communications Partner appeared first on India Communication Forum.

In his current role, he will help strengthen client brands through insightful strategy, innovative product solutions, and seamless digital offline experiences

National, 19th June 2025: Integrated marketing and brand communications agency Team Pumpkin is proud to announce the appointment of Vinod Khandelwal as Chief Growth Officer – Product & E-Commerce.

Mr. Vinod Khandelwal brings with him over 17 years of extensive experience in e-commerce, product development, and sourcing, having held senior leadership roles with some of India’s most respected brands. Most recently, he served as Head of Product & E-Commerce at Springwel Mattresses, where he was instrumental in developing innovative product ranges and building robust D2C and marketplace businesses. Prior to that, he played a pivotal role at Nilkamal Limited, overseeing buying, sourcing, merchandising, and e-commerce growth, and was key to the launch and scaling of the Doctor Dreams mattress brand.

Throughout his career, Vinod has demonstrated a keen ability to identify market trends, manage end-to-end product development, and drive profitability across both online and offline channels. His expertise spans annual budgeting, global trend analysis, vendor management, omni-channel strategy, and customer relationship management. His leadership has consistently delivered value, innovation, and operational excellence to every organization he has been a part of.

“We are delighted to welcome Vinod Khandelwal to the Team Pumpkin family,” said Swati Nathani, Co-Founder and Chief Business Officer, Team Pumpkin. “His proven track record in product innovation and e-commerce aligns perfectly with our vision to deliver cutting-edge solutions to our clients. His strategic insight and operational rigor will be invaluable as we continue to drive growth for our partners in an increasingly digital world.”

Ranjeet Kumar, Co-Founder and CEO, Team Pumpkin, added, “Vinod has been supporting us offline right since our inception, and now it’s great to have him onboard full time with us. His deep understanding of the product and e-commerce landscape, coupled with his passion for innovation, will further accelerate our journey towards delivering exceptional value to our clients.”

Commenting on his new role, Vinod Khandelwal said, “Joining Team Pumpkin is a fantastic opportunity—I’m excited by their creative energy and data-first approach. Together, we’ll strengthen client brands through insightful strategy, innovative product solutions, and seamless digital offline experiences.”

Vinod’s appointment is part of Team Pumpkin’s ongoing commitment to attracting top talent and strengthening its leadership team, ensuring the agency remains at the forefront of digital innovation and client success.

The post Vinod Khandelwal Joins Team Pumpkin as the Chief Growth Officer – Product & E-Commerce appeared first on India Communication Forum.

The French lifestyle brand partners with Team Pumpkin for all digital marketing solutions – social media, website development & maintenance, performance marketing to begin with. 

National, 13th June, 2025: Kickers, the iconic French lifestyle brand known for its bold style and cultural relevance since the 1970s, has officially entered the Indian market. To lead its digital presence, Kickers has appointed Team Pumpkin as its integrated digital media agency. The mandate will be led by Team Pumpkin’s Kolkata team.

Team Pumpkin has already laid the foundation for Kickers’ India presence with the successful development and launch of the brand’s India website. The next phase will focus on building a strong brand awareness among India’s Gen Z and millennial audiences, the digital strategy will combine heritage-led storytelling with localised, culture-driven content and sharp performance campaigns.

Mr. Jinnah Rafiq, Chairman – Kothari Industrial Corporation Ltd, shared his thoughts:

“Our commitment has always been to bring iconic, meaningful brands to the Indian market. Kickers is not just a footwear label—it’s a symbol of attitude, identity, and originality. With the right digital force behind it, we’re confident it will strike a powerful chord with India’s young consumers.”

Dr. N Mohan, Director (Chief Executive, Footwear Business), commented on the collaboration:

“At Kothari Footwears, we see the entry of Kickers as more than a market expansion, it’s a cultural moment. With Team Pumpkin’s creative prowess and our shared vision for the brand, we aim to build a digital footprint that’s as bold as the Kickers legacy itself.”

Manish Ahlawat, Vice President – Kickers South Asia & Middle East, said:

“Kickers have always represented individuality and creative expression. As we enter a dynamic and diverse market like India, our approach is rooted in connecting with young audiences through digital-first narratives. We found a strong partner in Team Pumpkin—their strategic clarity and cultural insight stood out.”

Rashi Garodia, Business Head – Team Pumpkin, Kolkata, added:

“This is an exciting opportunity to shape how an iconic global brand takes root in India. Our team is focused on building a narrative that’s authentic to Kickers’ legacy while staying relevant to the  Indian consumers. We’re looking forward to crafting content and campaigns that make a lasting impact.”

With this partnership, Kickers aims to establish a meaningful digital presence in India, blending its global appeal with locally resonant storytelling.

The post Kickers Appoints Team Pumpkin as Digital Marketing Agency for India Launch appeared first on India Communication Forum.

Max Level to lead Riot’s communications strategy across India and South Asia, supporting the publisher’s mission to deliver player-first experiences and strengthen its regional footprint

India, June 6, 2025: Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

The post Max Level Wins PR Mandate for Riot Games in India and South Asia appeared first on India Communication Forum.

New Delhi, May 29, 2025: SW Network, an independent integrated advertising agency, has renewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping destination. This marks the fifth consecutive year of collaboration between the two organisations.

As part of the extended partnership, SW Network will continue to lead creative strategy, digital communication, community building, and offline collateral design for the mall. The focus remains on building deeper engagement with audiences, shaping cultural moments, and keeping the brand top-of-mind in a dynamic retail environment.

From festive campaigns and city-wide experiences to daily communication and community-led content, the work over the years has focused on relevance, consistency, and creativity with intent.

Raghav Bagai, Co-founder, SW Network, said: “Nexus Select Citywalk is not just a space, it is a feeling. Over the past few years, we have worked closely to make sure that emotion translates into everything we do. This renewal is a reflection of shared trust, clear thinking, and our ambition to keep raising the bar.”

Radhika Gogia, Centre Director, Nexus Select Citywalk added: “We are happy to associate with SW Network for this year as well. We are confident of their ability to adapt, create, and connect with our audience. We look forward to continuing this journey together.”

The renewed mandate reflects SW Network’s commitment to long-term partnerships and its strength in building brands through creativity, innovation, and collaboration.

The post SW Network Retains Creative and Digital Mandate for Nexus Select Citywalk, Delhi appeared first on India Communication Forum.

The campaign centers on how on-the-go cold coffee serves as an icebreaker for strangers. The cold coffee is so creamy and flavourful that it instantly elevates fleeting moments into memorable experiences.

DVC LINK – https://youtu.be/13bh6oe8G6s?si=RAio5P2Sh8mN4Vs7

Bengaluru, 14th May, 2025: Tata Coffee Grand Cold Coffee has unveiled its campaign digital film, a refreshing and relatable take on the daily grind, with chance encounters turning into something more. In a world that’s always on the move, the film beautifully captures how even fleeting moments can become memorable when shared over a chilled ready to drink coffee.

With its new-age appeal and the hook of “Coffee!, here?”, the campaign speaks directly to this new generation—encouraging them to take charge of moments that spark stories and connections and how a cold coffee this good never fails to start a conversation. In a world of quick scrolls and fleeting interactions, a can of Cold Coffee becomes more than just a refreshment—but an instant conversation starter that invites people to pause, engage, and rediscover the joy of simple, spontaneous encounters.

The brand’s punchy slogan, “Too Cool to Have It Solo,” captures the essence of youthful camaraderie and the idea that coffee, like life, is best when shared. It reflects the brand’s core belief—that coffee isn’t just functional, but the coolest way to create a connection. 

The Film: A Modern Meet Cute Brewed On the Go

Set in the heart of a bustling metro, the film captures a chance encounter between a young woman and a man. Amid the rush-hour chaos, she sketches him, and in that fleeting moment, their eyes lock. What begins as a quiet, almost unnoticed exchange quickly transforms into something electric—a spark, a smile, a shared glance, and the undeniable promise of something more. It’s a story of connection, unspoken yet powerful, set in the heart of everyday life.

This urban story celebrates the unexpected magic of everyday life. With the playful exchange of “Coffee?” the film captures the beauty of spontaneous moments and the silent yet powerful chemistry that defines youth. One sip later, and they get lost in their own playful world full of possibilities, only to later snap back to reality, and their moment turns into a blissful memory. 

Mr. Partha Biswas, President & Head – RTD Business, Tata Consumer Products, said, “Cold Coffee consumption is exploding in India and we have launched a truly indulgent range of On the Go, Ready-to-Drink cold coffees in delicious international flavours. Tata Coffee Grand Cold Coffee is an invitation for a meet cute which opens a world of possibilities the moment the cans are popped open.

Mr. Kiran Ramamurthy, President, 82.5 Communications said, “Coffee has always been a way for people to connect. Tata Coffee Grand Cold Coffee takes that a step further by being available anytime, anywhere.  It’s not just a drink; it’s a trigger for connections. And therefore, perfect for today’s youth, who are so social and spontaneous, and actively seeking those real moments. Our campaign brings that to life, transforming the brand into more than just an icebreaker – a facilitator of genuine connections.”

With its electric visuals, mesmerizing soundtrack, and relatable urban setting, the film is crafted to resonate with a generation that values authenticity of spontaneous connections. Every frame is designed to mirror real, unfiltered moments—where strangers become friends over a can of coffee.

Available in three indulgent flavours—French Vanilla, Belgium Chocolate & Swiss Caramel, —Tata Coffee Grand Cold Coffee brings a premium, indulgent experience to consumers on the go. The range is available across leading retail outlets and online platforms nationwide, offering cold coffee lovers a delicious way to savour their favourite brew anytime, anywhere.

The post Tata Coffee Grand Cold Coffee’s unveils its Brand Launch Campaign ‘Too Cool to Have It Solo’ appeared first on India Communication Forum.

Gurugram, May 12, 2025 – PRIME Developments is pleased to announce the appointment of Mr. Bobby Kuramdas as Assistant Vice President, Sales & Strategy. With a distinguished career spanning nearly two decades, Mr. Kuramdas brings a unique blend of service excellence and real estate expertise to his new role. His professional journey includes esteemed organizations such as Kingfisher Airlines—widely regarded for setting benchmarks in hospitality—and Krisumi Corporation. In addition to his deep-rooted service orientation, Bobby’s proven track record in driving sales excellence, building high-performing teams, and formulating customer-first strategies will be instrumental in supporting the brand’s growth ambitions. His strategic mindset and ability to translate vision into action make him an invaluable addition to our dynamic team.

Bobby’s background reflects a strong emphasis on building meaningful partner & client relationships, elevating service standards, and ensuring that the path to achieving sales is paved with trust, transparency, and empathy. This perspective reinforces the brand philosophy of delivering more than just luxury homes—it means delivering thoughtful experiences that resonate long after the transaction. As the brand continues to grow in the Delhi NCR market, his focus will be on shaping customer journeys that reflect our belief in raising the bar for what modern homebuyers should expect.

Mr. Raghav Malhotra, Founder & Director, commented: “We are delighted to welcome Bobby to our leadership team. His deep understanding of hospitality-driven real estate and commitment to elevating customer experience make him a valuable asset to our organization. As we move into the next chapter of our growth, his presence will strengthen our ability to deliver homes that not only meet but exceed expectations.”

Mr. Bobby Kuramdas shared: “It’s a privilege to join an organization that places such high value on design, detail, and the customer experience. Throughout my career, I’ve believed that great sales outcomes are the result of authentic service and a culture of trust—values that are clearly embedded here. My focus will be to build on these foundations and contribute meaningfully to the brand’s journey of creating distinctive spaces that reflect both aspiration and responsibility. I look forward to supporting the team in delivering on the brand’s promise and enhancing its standing in the real estate landscape.”

The addition of Mr. Kuramdas marks another step in the brand’s journey to bring together design, strategy, and human-centric thinking, reinforcing the commitment to help every buyer “Expect More.”

The post PRIME Developments Welcomes Mr. Bobby Kuramdas as Assistant Vice President, Sales & Strategy appeared first on India Communication Forum.