The collaboration focuses on enhancing YAIT’s brand visibility through strategic social media management and performance marketing.

National, 9th June, 2025: Team Pumpkin, a leading full-service digital agency, has been appointed to manage the digital marketing initiatives for YAIT, an emerging sports brand specializing in high-quality sports equipment. This partnership aims to bolster YAIT’s online presence and engage the growing community of sports / fitness enthusiasts.

Under this mandate, Team Pumpkin will develop and execute comprehensive social media strategies and performance marketing campaigns tailored to highlight YAIT’s innovative products and commitment to the sport. The agency’s efforts will focus on increasing brand awareness, driving customer engagement, and ultimately boosting sales through targeted digital channels.

Puneet Goyal, Founder and Director at YAIT, expressed enthusiasm about the partnership, stating, “We are excited to collaborate with Team Pumpkin to expand our reach in the sports equipment market. Their expertise in digital marketing aligns with our vision of promoting pickleball and providing top-notch equipment to players worldwide.”

Swati Nathani, Co-founder & Chief Business Officer of Team Pumpkin, commented on the collaboration, “Partnering with YAIT presents an exciting opportunity to apply our digital marketing expertise in the sports industry. We look forward to enhancing YAIT’s digital footprint and connecting with pickleball enthusiasts through innovative and engaging campaigns.”

With a proven track record of successful digital campaigns across various industries, Team Pumpkin continues to empower brands by leveraging the latest digital marketing strategies to achieve impactful results.

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The account will be handled from Mumbai office

Mumbai, 08^th July, 2025: ting, a leading India-based advertising agency, having presence in Chennai, Mumbai, Delhi along with Global regions of UAE and UK, has bagged the digital and social media marketing mandate of Lapita, Dubai Parks & Resorts, Autograph Collection Hotels.

As part of the mandate, the agency will handle the Social and Creative Mandate for the brand in UAE.

Speaking on the new account win, Manan Vora, Partner from ting said, “We’re thrilled to partner with Lapita Dubai Parks & Resorts in Dubai, bringing Ting UAE’s creative and digital expertise to elevate their marketing efforts. Together, we’re crafting engaging brand experiences that reflect the spirit of adventure and family fun at Lapita.”

Nikhil Taneja, Senior Marketing Manager from Lapita, (Marriot) said, “Working with ting has been a seamless and inspiring experience. Their creativity, professionalism, and deep understanding of our brand brought our vision to life in the most impactful way. We truly value their partnership and look forward to more exciting collaborations ahead.”

“Winning the Lapita, Dubai Parks and Resorts account is a proud milestone for us, not just because of the prestige of the brand, but because of the shared belief in storytelling that connects and converts. We’re excited to shape their digital presence and look forward to unlocking larger creative opportunities together.” Dhawal Shah, Business Head-UAE, added.

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Mumbai: June 26, 2025 – Smoke Lab, India’s first premium homegrown vodka brand from the NV Group, has set the ball rolling to expand its domestic and global footprint. Too support this journey, the brand has onboarded Actimedia PR & Digital for its overall communications mandate.

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In his current role, he will help strengthen client brands through insightful strategy, innovative product solutions, and seamless digital offline experiences

National, 19th June 2025: Integrated marketing and brand communications agency Team Pumpkin is proud to announce the appointment of Vinod Khandelwal as Chief Growth Officer – Product & E-Commerce.

Mr. Vinod Khandelwal brings with him over 17 years of extensive experience in e-commerce, product development, and sourcing, having held senior leadership roles with some of India’s most respected brands. Most recently, he served as Head of Product & E-Commerce at Springwel Mattresses, where he was instrumental in developing innovative product ranges and building robust D2C and marketplace businesses. Prior to that, he played a pivotal role at Nilkamal Limited, overseeing buying, sourcing, merchandising, and e-commerce growth, and was key to the launch and scaling of the Doctor Dreams mattress brand.

Throughout his career, Vinod has demonstrated a keen ability to identify market trends, manage end-to-end product development, and drive profitability across both online and offline channels. His expertise spans annual budgeting, global trend analysis, vendor management, omni-channel strategy, and customer relationship management. His leadership has consistently delivered value, innovation, and operational excellence to every organization he has been a part of.

“We are delighted to welcome Vinod Khandelwal to the Team Pumpkin family,” said Swati Nathani, Co-Founder and Chief Business Officer, Team Pumpkin. “His proven track record in product innovation and e-commerce aligns perfectly with our vision to deliver cutting-edge solutions to our clients. His strategic insight and operational rigor will be invaluable as we continue to drive growth for our partners in an increasingly digital world.”

Ranjeet Kumar, Co-Founder and CEO, Team Pumpkin, added, “Vinod has been supporting us offline right since our inception, and now it’s great to have him onboard full time with us. His deep understanding of the product and e-commerce landscape, coupled with his passion for innovation, will further accelerate our journey towards delivering exceptional value to our clients.”

Commenting on his new role, Vinod Khandelwal said, “Joining Team Pumpkin is a fantastic opportunity—I’m excited by their creative energy and data-first approach. Together, we’ll strengthen client brands through insightful strategy, innovative product solutions, and seamless digital offline experiences.”

Vinod’s appointment is part of Team Pumpkin’s ongoing commitment to attracting top talent and strengthening its leadership team, ensuring the agency remains at the forefront of digital innovation and client success.

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The French lifestyle brand partners with Team Pumpkin for all digital marketing solutions – social media, website development & maintenance, performance marketing to begin with. 

National, 13th June, 2025: Kickers, the iconic French lifestyle brand known for its bold style and cultural relevance since the 1970s, has officially entered the Indian market. To lead its digital presence, Kickers has appointed Team Pumpkin as its integrated digital media agency. The mandate will be led by Team Pumpkin’s Kolkata team.

Team Pumpkin has already laid the foundation for Kickers’ India presence with the successful development and launch of the brand’s India website. The next phase will focus on building a strong brand awareness among India’s Gen Z and millennial audiences, the digital strategy will combine heritage-led storytelling with localised, culture-driven content and sharp performance campaigns.

Mr. Jinnah Rafiq, Chairman – Kothari Industrial Corporation Ltd, shared his thoughts:

“Our commitment has always been to bring iconic, meaningful brands to the Indian market. Kickers is not just a footwear label—it’s a symbol of attitude, identity, and originality. With the right digital force behind it, we’re confident it will strike a powerful chord with India’s young consumers.”

Dr. N Mohan, Director (Chief Executive, Footwear Business), commented on the collaboration:

“At Kothari Footwears, we see the entry of Kickers as more than a market expansion, it’s a cultural moment. With Team Pumpkin’s creative prowess and our shared vision for the brand, we aim to build a digital footprint that’s as bold as the Kickers legacy itself.”

Manish Ahlawat, Vice President – Kickers South Asia & Middle East, said:

“Kickers have always represented individuality and creative expression. As we enter a dynamic and diverse market like India, our approach is rooted in connecting with young audiences through digital-first narratives. We found a strong partner in Team Pumpkin—their strategic clarity and cultural insight stood out.”

Rashi Garodia, Business Head – Team Pumpkin, Kolkata, added:

“This is an exciting opportunity to shape how an iconic global brand takes root in India. Our team is focused on building a narrative that’s authentic to Kickers’ legacy while staying relevant to the  Indian consumers. We’re looking forward to crafting content and campaigns that make a lasting impact.”

With this partnership, Kickers aims to establish a meaningful digital presence in India, blending its global appeal with locally resonant storytelling.

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Max Level to lead Riot’s communications strategy across India and South Asia, supporting the publisher’s mission to deliver player-first experiences and strengthen its regional footprint

India, June 6, 2025: Max Level, a leading marketing and PR agency built by gamers, has won the public relations mandate for Riot Games India and South Asia, the global video game developer and publisher behind genre-defining games such as League of Legends, Team Fight Tactics, VALORANT, and more. As part of the partnership, Max Level will lead Riot’s communication strategy in the region, driving awareness and engagement across its expanding player and esports communities.

Max Level will work closely with Riot’s India and South Asia teams to amplify brand campaigns, regional esports initiatives, product updates, and community-first storytelling in India, Bangladesh, Nepal, and other South Asian markets. The collaboration aims to build authentic, culturally resonant narratives that reflect Riot’s mission as a player-focused organisation.

The synergy between Riot and Max Level stems from a shared vision to elevate gaming culture across South Asia. With both organizations placing players and community at the heart of their strategy, the partnership is rooted in long-term brand building. Riot brings a legacy of shaping global gaming and esports culture, not just through its games but also through transmedia storytelling, most notably with Arcane: League of Legends, the Emmy Award-winning Netflix series that redefined how games can expand into mainstream entertainment. Max Level, in turn, brings on-ground expertise and cultural fluency in India’s rapidly evolving interactive entertainment space.

The win follows a competitive multi-agency pitch process that saw Max Level selected from among several top PR agencies. The decision was based on Max Level’s deep understanding of the gaming and esports audience, its creative-first approach, and its proven ability to drive conversation and cultural relevance.

Siddharth Nayyar, Co-founder and Chief Executive Officer at Max Level, said, “Winning the PR mandate for Riot Games is a defining moment for us. Riot has not only shaped the modern multiplayer era but also built global communities around player-first values. We’re thrilled to help expand that legacy in India and South Asia, a region that’s growing and evolving at a breakneck pace.”

Max Level’s mandate includes ongoing campaign support for key products and IPs, regional amplification of Riot’s global esports events, as well as strategic counsel on community engagement and creator collaborations. The agency’s track record with brands like NODWIN Gaming, SuperGaming, CyberPowerPC India, KRAFTON, ESL FACEIT Group among others makes it uniquely positioned to drive culturally relevant PR in gaming and esports.

According to the Lumikai State of India Gaming Report 2024, India’s gaming market reached $3.1 billion in FY23, with projections to hit $7.5 billion by FY28, fueled by a base of over 568 million gamers, nearly half of whom are paying users. The report also highlights how India is now the largest consumer of mobile games globally, creating an immense opportunity for publishers like Riot to scale their reach and community.

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New Delhi, May 29, 2025: SW Network, an independent integrated advertising agency, has renewed its mandate for Nexus Select Citywalk, Delhi’s premier lifestyle and shopping destination. This marks the fifth consecutive year of collaboration between the two organisations.

As part of the extended partnership, SW Network will continue to lead creative strategy, digital communication, community building, and offline collateral design for the mall. The focus remains on building deeper engagement with audiences, shaping cultural moments, and keeping the brand top-of-mind in a dynamic retail environment.

From festive campaigns and city-wide experiences to daily communication and community-led content, the work over the years has focused on relevance, consistency, and creativity with intent.

Raghav Bagai, Co-founder, SW Network, said: “Nexus Select Citywalk is not just a space, it is a feeling. Over the past few years, we have worked closely to make sure that emotion translates into everything we do. This renewal is a reflection of shared trust, clear thinking, and our ambition to keep raising the bar.”

Radhika Gogia, Centre Director, Nexus Select Citywalk added: “We are happy to associate with SW Network for this year as well. We are confident of their ability to adapt, create, and connect with our audience. We look forward to continuing this journey together.”

The renewed mandate reflects SW Network’s commitment to long-term partnerships and its strength in building brands through creativity, innovation, and collaboration.

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Gurugram, 7^th April 2025— PR Professionals (PRP), India’s leading integrated communications firm and the flagship of PRP Group, has been appointed as the official public relations partner for the Indian Chamber of Commerce (ICC). This collaboration signifies a strategic move to enhance ICC’s mission of empowering businesses, nurturing global collaborations, and advocating for sustainable economic growth.

Founded in 1925, the Indian Chamber of Commerce (ICC) is a 100-year-old national chamber of commerce headquartered in Kolkata that operates nationally and internationally. It has been instrumental in supporting Indian businesses since its inception and continues to play a vital role in the country’s economic development. The Chamber is led by its President, Mr. Abhyuday Jindal, Managing Director of Jindal Stainless Limited. Other notable office bearers include Mr. Brij Bhushan Agarwal, Senior Vice President of ICC and Managing Director of Shyam Metalics and Energy Ltd, and Mr. Parth Neotia, Vice President of ICC and Executive Director of Ambuja Neotia Group. ICC places a strong focus on economic research and policy advocacy. It regularly undertakes macroeconomic surveys and studies, prepares state investment climate reports and sector reports, and provides policy inputs and budget recommendations to state and central governments. In 2024, ICC celebrated its centenary year with a historic event at the Calcutta Town Hall, featuring Infosys founder N.R. Narayana Murthy and other leading industrialists.

Dr. Sarvesh Tiwari, Founder and Managing Director of PR Professionals, said, “We are honored to partner with the Indian Chamber of Commerce, a 100-year-old institution that has significantly contributed to India’s economic landscape. We look forward to collaborating with them and enhancing ICC’s visibility, strengthening its stakeholder engagement, and positioning it as a thought leader in the business community in India and abroad.”

Established in 2011, PR Professionals has a proven track record of delivering end-to-end branding, public relations, crisis communication, and digital media solutions for industry giants. With 12 offices in India and six international locations, PRP has successfully managed high-profile mandates across multiple sectors, including infrastructure, railways, aviation, and public sector enterprises. This partnership underscores PR Professionals’ expertise in navigating complex industries, driving impactful narratives, and elevating brands to new heights.

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India, April 2, 2025 – Kaizzen, a leading independent communications agency, has announced the strategic appointment of Suresh Rangarajan as Senior Vice President – South. With over 25 years of experience across both corporate and agency roles, Suresh is a seasoned communication leader known for crafting impactful narratives, fostering strong stakeholder relationships, and driving business growth through strategic communications.

Suresh’s appointment aligns with Kaizzen’s commitment to deepening its presence in South India. In his new role, he will be instrumental in expanding Kaizzen’s business, strengthening client partnerships, and leading high-impact communication strategies across key sectors in the region.

Welcoming Suresh to the team, Vineet Handa, CEO of Kaizzen, said, “We are thrilled to welcome Suresh to team Kaizzen as Senior Vice President for South,” said Vineet Handa, CEO, Kaizzen. “Kaizzen today has a well-established footprint in Bangalore, Hyderabad and Chennai. I feel he will be one of the strong flagbearers of our services and culture as we continue to grow our service offerings, geographic presence and people strength.”

Suresh brings deep expertise in technology, telecommunications, and automotive sectors. His dynamic leadership, combined with a solutions-driven approach, will help Kaizzen deliver best-in-class services, create competitive advantages for clients, and drive significant business growth.

Nikhil Pavithran, COO of Kaizzen, added, “Suresh’s expertise will not only help expand our client portfolio but also play a crucial role in scaling our specialized verticals. With his addition to our leadership team, we are confident in achieving new milestones in South India.”

Expressing his enthusiasm, Suresh Rangarajan said, “Joining Kaizzen at such an exciting phase of its growth is truly inspiring. Today, communication is not just about storytelling—it’s about building purpose-driven narratives that foster trust, shape perceptions, and drive real business impact. South India is a thriving center for innovation and entrepreneurship, and I look forward to collaborating with our talented teams and valued clients to craft strategies that make a meaningful difference. Kaizzen’s commitment to excellence and its expanding global footprint make this an exciting opportunity to set new benchmarks in integrated communications.”

With a career spanning over two decades, Suresh has held key leadership positions across top PR consultancies and corporate brands, including Tata Motors, Vodafone India, Nissan Motor India, and Concept PR. Having led brand communications on a pan-India scale, and working closely with global teams, he is recognized as a global-minded communicator.

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Max Level to amplify Specter’s presence in the gaming & tech ecosystem through strategic PR and communications initiatives

Mumbai, January 28, 2025: Max Level, a leading PR and marketing agency specialising in the gaming and esports space, has been appointed as the official PR and communications partner for Specter, India’s pioneering backend platform developed by Dirtcube Interactive. This collaboration aims to enhance Specter’s brand presence, solutions offering, and engagement in the gaming industry while expanding to other areas.

Specter is a comprehensive backend solution designed to streamline game development processes. It integrates essential services such as player progression, game economy management, automated achievements, leaderboards, LiveOps, and other features into a unified platform, enabling developers and marketers to create immersive and scalable gaming experiences efficiently.

Dirtcube Interactive, based in Navi Mumbai, has been at the forefront of game development and technology innovation. Their portfolio includes hyper-casual games, game development and art services, and innovative products like Capshot, a social platform for sharing memes with friends and GameStarz, an open-world mobile gaming arena filled with a multitude of social and competitive experiences. The launch of Specter marks a significant milestone in their commitment to empowering the gaming ecosystem.

Pravan Parikh, Co-Founder & Product Lead at Dirtcube Interactive, expressed enthusiasm about the partnership, stating, “We are delighted to collaborate with Max Level as our PR and communications partner. Their deep understanding of the gaming industry and strategic approach will be instrumental in amplifying Specter’s reach and impact. Together, we aim to bridge gaps in the game development ecosystem and make game development more accessible, efficient, and rewarding.”

Max Level will leverage its expertise to craft and execute strategic PR campaigns that highlight Specter’s unique offerings and its potential to revolutionise game development in India and beyond. The agency’s role will encompass media relations, content creation, and strategic communications to position Specter prominently within the industry.

Siddharth Nayyar, Co-Founder and Chief Revenue Officer at Max Level, commented on the new mandate, “Partnering with Dirtcube Interactive for Specter is an exciting opportunity for us. Specter is set to transform the backend infrastructure of game development, and we are committed to showcasing its innovative capabilities to the broader gaming community. Our goal is to enhance Specter’s visibility and establish it as the go-to solution for developers seeking a comprehensive and scalable backend platform.”

Apart from PR services, Max Level provides gaming and esports brands with an array of services including campaign management, IP building, production, video editing, consultancy, social media marketing, influencer programs, and more.

The addition of Specter to its already diverse portfolio of brands underscores Max Level’s growing market share in the Indian gaming, esports, and tech market. With a portfolio spanning brands like NODWIN Gaming, S8UL, 88 Games, CyberPowerPC India, KRAFTON, Saudi Esports Federation, ESL Faceit Group, The Esports World Cup, ASUS ROG, Jio Games, TVS, and HyperX, Max Level continues to grow its client base while maintaining a focus on delivering tailored PR and marketing services that resonate with gaming and esports audiences.

This collaboration further solidifies Max Level’s position as a leading PR and marketing agency in gaming and esports.

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