Dentsu has appointed Prerna Mehrotra as chief client officer of the APAC region, expanding her current remit as CEO, Media, APAC. In this newly minted role, Prerna will focus on designing and delivering an elevated client experience across the agency’s creative, media and customer experience management (CXM).
Rob Gilby, CEO APAC, dentsu, said: “Prerna joined dentsu in 2016 as our Head of Investment and has continued to show her star quality, working across divisions and clients. This appointment is a huge testament to Prerna’s tenacity and growth mindset. She consistently demonstrates outstanding leadership and understanding of the changing client and consumer landscape, innovating products and services to capitalize on new opportunities for growth. I look forward to working closely with her in her new capacity and a critical new role for the APAC region.”
“In the last two decades, I’ve worked with a diverse mix of clients across many verticals and markets including Singapore, China and India. I find real joy in understanding a client’s business challenge and collaborating with them to solve these challenges. One thing has always been clear – my commitment to put forward the best of my agency’s expertise in creating a competitive advantage for the brands I work with. I can’t wait to continue this journey, pooling together the best talent, capabilities, and thought leadership to drive excellence for the clients we work with.” said Prerna Mehrotra, chief client officer and CEO, media, APAC, dentsu.
