Mumbai, India, February 24: HGS Interactive, a global digital marketing agency and part of leading intelligent experience company Hinduja Global Solutions (HGS), has announced that it has secured the social media mandate for Rallis India.

Rallis India, a subsidiary of Tata Chemicals, is a leading player in the Indian agri-input industry with a strong presence in crop protection, seeds, and plant growth nutrients. As part of the engagement, HGS Interactive will strategically manage and elevate the brand’s social media presence by designing and delivering compelling content, targeted campaigns, and integrated communication strategies.

Dr. Arpita Pattanaik, Business Analyst and Corporate Communications at Rallis India, said, “Our digital marketing vision has been to build deeper engagement with farmers and stakeholders, while positioning Rallis as an innovative and trusted partner in Indian agriculture. With HGS Interactive’s expertise in social media and digital storytelling, we’ve been able to bring this vision to life and create meaningful impact across platforms.”

Sachin Karweer, Business Head at HGS Interactive, added, “We are excited to partner with Rallis India in elevating its digital presence. Our role has been to craft creative campaigns, leverage data-driven insights, and drive impactful engagement across platforms – helping the brand connect more effectively with its diverse audience in the agri space.”

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India’s pioneering healthy food brand strengthens digital presence to serve a growing health-conscious consumer base

National, 17th February, 2026: Salad Days, India’s pioneering brand in the healthy foods category, has partnered with Team Pumpkin, a full-service digital marketing agency, to drive its digital growth and performance marketing initiatives across India. This collaboration comes as the brand scales its operations of cloud kitchens across Delhi-NCR, Mumbai, and Bangalore, having already served over 1 million orders in 2025.

As part of the partnership, Team Pumpkin will spearhead Salad Days’ performance marketing mandate, focusing on scalable customer acquisition, conversion optimisation, and brand visibility across key digital platforms. The collaboration aims to strengthen Salad Days’ positioning as a go-to destination for fresh, flavour-packed, and nutritious meals for today’s urban consumers.

The mandate includes managing Salad Days’ paid media ecosystem, campaign planning and execution, funnel optimisation, audience segmentation, and ongoing performance analysis across high-impact online channels.

Founded by Varun Madan in 2014, Salad Days has established itself as a predominant player in India’s healthy foods category with a vision to revolutionise the country’s food landscape. Operating through a strategically positioned network of cloud kitchens, central kitchens, and organic farms, Salad Days ensures meticulous control over ingredient quality while offering an extensive menu that accommodates various dietary preferences, including keto-friendly, vegan, detox, gluten-free, and lactose-free options. The brand recently launched “Build Your Salad”, a customisable meal platform that reinforces its commitment to making nutritious eating both accessible and personalized.

Commenting on the partnership, Varun Madan, Founder & CEO, Salad Days, said:

“Over the past decade, we’ve built Salad Days with a singular mission—to make healthy eating enjoyable, accessible, and a mainstream choice for urban India. As we scale operations, strengthening our digital presence becomes crucial to reaching the millions of consumers actively seeking better food choices. Team Pumpkin’s expertise in performance-led growth aligns perfectly with this phase of our journey. This partnership will help us amplify our reach while staying true to our core values of quality, affordability, and making nutritious eating accessible to a broad customer base across the country.”

Swati Nathani, Co-founder of Team Pumpkin, added:

“Salad Days represents the new wave of food brands that combine wellness, convenience, and strong brand identity. We’re excited to collaborate with the team to drive meaningful growth through performance-led strategies while building a deeper connection with their audience.”

Team Pumpkin will lead Salad Days’ digital acceleration through data-driven media strategies, performance-led campaigns, and audience-first storytelling, helping the brand deepen engagement with health-conscious consumers while driving measurable business outcomes.

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PR Professionals will manage strategic communications, media relations and outreach for Bihar State Power Holding and its subsidiary power companies across the state

New Delhi: PR Professionals has been appointed as the public relations partner for Bihar State Power Holding Company (BSPHCL). Under the mandate, the communications firm will manage strategic communications, media relations and outreach for BSPHCL and its subsidiary companies, covering developments and public-facing initiatives in Bihar’s power sector.

The appointment follows PR Professionals’ recent work with energy companies including Goldi Solar and Premier Energies. Goldi Solar operates across solar manufacturing, EPC services and independent power production, while Premier Energies is a listed company with manufacturing operations spanning solar cells and modules.

PR Professionals has previously worked with organisations across the power and renewable energy ecosystem, including government bodies and public sector enterprises such as the Ministry of Power, Power Finance Corporation, Power Trading Corporation, NHPC, REC and Maharashtra State Power Generation Company, among others.

Commenting on the mandate, Sarvesh Kumar Tiwari, Founder and Managing Director, PR Professionals, said, “The energy sector is undergoing a fundamental transformation, and public institutions play a pivotal role in ensuring reliable, accessible, and future-ready power for citizens. We are honoured to partner with Bihar State Power Holding Company Limited and support its communication efforts as it continues to strengthen power infrastructure and service delivery across the state.

This mandate, along with recent additions like Goldi Solar and Premier Energies, reflects the trust placed in PRP’s sectoral understanding and execution capabilities.”

The appointment also adds to the firm’s presence in Bihar, where it has previously worked with state departments and public institutions including the Department of Revenue and Land Reforms, Bihar State Food & Civil Supplies Corporation, Bihar School Examination Board, Bihar Agricultural Management & Extension Training Institute, Bihar Water Development Society, Software Technology Parks of India, Bihar Vidhan Sabha, Patna Metro and GSTN.

Sunil Pandey, Head, Bihar, PR Professionals, said, “Bihar has been an important market for PR Professionals for several years. Our experience of working closely with government departments and public institutions in the state has given us a strong understanding of the local media and administrative nuances. The BSPHCL mandate is a natural progression of the work we have been doing in Bihar for several years.”

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National, 09th December, 2025: Touchstone LC, a global leader in learning and development solutions for regulated, multilingual industries, has appointed Team Pumpkin, a leading full-service digital agency, to drive its next-gen digital marketing and performance initiatives across India.

Team Pumpkin will strengthen Touchstone LC’s digital presence with targeted performance campaigns, cutting-edge analytics, and conversion-first strategies, aiming to scale brand engagement and qualified lead acquisition for Touchstone’s acclaimed multilingual eLearning and ABM offerings.

As part of the mandate, Team Pumpkin will oversee Touchstone LC’s paid media strategy, end-to-end campaign orchestration, hyper-targeted audience activation, and ROI optimization—leveraging high-impact digital channels to connect with L&D leaders, HR professionals, and business decision makers across enterprise, healthcare, BFSI, and manufacturing sectors.

The core objective will be to amplify Touchstone LC’s reach and support more organizations in their journey towards high-impact compliance, onboarding, and workforce capability using Touchstone’s tech-enabled, award-winning learning solutions.

Founded on the mission to make industry-ready talent a business differentiator, Touchstone LC empowers enterprises through localized, analytics-driven learning in 60+ languages, immersive AR/VR content, and proven microlearning models that lift retention and performance.

Commenting on the partnership, Vinod Chithambaran, EVP – Learning Products & Asia Pacific Sales, Touchstone LC, said: “At Touchstone, our goal is to help organizations future-proof their workforce through innovation and measurable talent outcomes. Team Pumpkin’s balance of creativity, performance analytics, and sectoral understanding makes them the perfect partner for our growth journey. With their deep digital expertise and ROI-driven execution, we aim to accelerate our outreach, strengthen our brand presence, and scale our impact among global HR and business leaders.”

Swati Nathani, Co-founder, Team Pumpkin, remarked, “Touchstone LC is setting new benchmarks in workforce transformation with their immersive and localized digital learning roadmap. We’re excited to support their ambitions—delivering measurable results and expanding Touchstone’s influence among enterprise clients seeking high-impact compliance and L&D solutions.”

Established in 2012, Team Pumpkin is known for ROI-centric digital solutions and growth campaigns across industries. With strong performance marketing, content, and media expertise, the agency will service the Touchstone LC mandate from its Gurugram office.

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Strategic Collaboration Set to Expand International Reach for Corporate Financial Advisory Expertise 

Mumbai, India – December 11, 2025 — Digital Eryndor, a dynamic and fast-growing digital marketing agency based in Mumbai, has proudly announced a pivotal international client win: the appointment as the exclusive SEO partner for Fin-Wiser Advisory. Fin-Wiser Advisory, a specialist firm headquartered in Sharjah, Dubai, offers high-level corporate financial advisory solutions and rigorous financial modeling training. The firm has entirely outsourced its organic growth strategy to Digital Eryndor with a clear objective: to significantly enhance its global discoverability and strengthen its digital authority among key financial decision-makers worldwide.

Fin-Wiser Advisory serves a critical function, providing specialized expertise in valuation, financial modeling, and bespoke advisory services to investment firms, corporate bodies, and finance teams tailored to complex organizational requirements. By entrusting Digital Eryndor with its complete SEO mandate, the company aims to establish a dominant online presence among users actively seeking expert financial modeling consultants and specialized financial advisory training solutions across high-value markets including the UAE, KSA, USA, UK, and Singapore.

Digital Eryndor’s strategy encompasses a detailed roadmap that includes deep technical SEO optimization, comprehensive site performance enhancement, content and authority building aligned specifically with B2B user intent, and analytics-driven reporting to ensure every action is tied to a measurable business outcome. This also involves developing a nuanced keyword strategy that captures sophisticated financial search demand across the targeted international geographies.

Rushikesh Kulkarni, Founder of Digital Eryndor, spoke on the significance of the partnership and the agency’s strategic approach, reflecting a commitment to national capability and international impact. “Being selected by Fin-Wiser Advisory is a testament to the trust and transparent execution we prioritize, and it underscores the global capabilities of the ‘Atmanirbhar Bharat’ digital ecosystem,” Kulkarni stated. “Our focus goes beyond merely driving traffic; we are dedicated to building a sustainable, powerful organic visibility platform through strategic SEO execution that robustly supports their critical B2B positioning and consistently delivers high-value, intent-led traffic that converts into business growth.”

This strategic collaboration underscores Digital Eryndor’s expanding global footprint and solidifies its reputation as a performance-led growth partner capable of navigating the complexities of international B2B digital marketing. A spokesperson from Fin-Wiser Advisory confirmed their confidence, noting that they specifically sought a digital partner who demonstrated the clarity, transparency, and structured approach needed to effectively understand and execute for their niche category and B2B audience.

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SW Network to drive creative strategy and digital presence for the global fitness brand’s India operations. 

New Delhi, 24th, July 2025: SW Network, the independent integrated agency known for shaping culturally resonant brand stories, has been awarded the creative mandate for Anytime Fitness India, the country’s leading fitness chain and a part of the world’s largest gym franchise.

With this strategic partnership, SW Network will helm the brand’s creative and digital communications across platforms, ushering in a bold new phase of storytelling for Anytime Fitness in India. From defining a sharper content ecosystem to launching high-impact, community-driven campaigns, the agency’s remit includes amplifying brand affinity, driving deeper engagement, and reimagining how fitness is experienced.

Backed by over 5,500 clubs across 45+ countries, Anytime Fitness has built a global reputation for making fitness accessible, personal, empowering and available 24/7. In India, the brand continues to grow rapidly, catering to an audience that’s increasingly prioritizing wellness, flexibility, and community. The collaboration with SW Network aims to build a digital-first narrative that reflects real, inclusive, and deeply motivating values.

The partnership is already in motion, with SW Network crafting a series of upcoming digital campaigns that tap into the culture of everyday fitness including high-energy brand films, influencer-led formats, quirky gym truths, and storytelling that celebrates consistency over perfection to bring a fresh, contemporary voice to the brand.

Commenting on the partnership, Mr. Vikas Jain, Managing Director at Anytime Fitness India said:
“We believe fitness is personal and the way we tell our story should be too. In SW Network, we found a creative partner that truly understands today’s consumer and the nuances of the fitness journey. Their strategic clarity and cultural fluency make them the right fit as we solidify our positioning in India.”

Raghav Bagai, Co-Founder, SW Network added: “Fitness is no longer just a trend, it’s a lifestyle. With Anytime Fitness, we see an opportunity to build an always-on brand that speaks to real people with real goals. Much like brand building, fitness is about consistency. From moment based marketing to focused campaigns, we’re here to keep the narrative strong, steady, and unmistakably Anytime.”

This win adds to SW Network’s growing portfolio of global lifestyle and wellness brands, and reinforces the agency’s reputation for delivering insight-led, culture-forward creative in a rapidly evolving sector.

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RHIM is World’s Top Manufacturer of refractory products 

Gurugram, 22 July 2025: PR Professionals (PRP), India’s leading integrated communications agency and the flagship of PRP Group, has been appointed as the communications partner for RHI Magnesita India Ltd, a global leader in the manufacturing of high-grade refractory products essential for the steel, cement, glass, and non-ferrous metal industries.

Aimed at enhancing the company’s corporate brand positioning and visibility within India’s industrial and manufacturing landscape, PRP has been assigned to develop and execute a comprehensive communications strategy encompassing brand messaging, thought leadership, media outreach and stakeholder engagement.

RHI Magnesita India operates eight state-of-the-art manufacturing facilities and a world-class R&D center in Bhiwadi. With a robust pan-India presence, the company employs over 6,000 professionals and has more than 35 site offices. Its product portfolio includes magnesia- and alumina-based refractory bricks and mixes, as well as specialized offerings such as slide gates and isostatic products, all critical for processes exceeding 1,200°C.

Ritika Chandhok, Head of Communications & Public Affairs, RHI Magnesita India Ltd., said, “We are delighted to welcome PR Professionals as our communications partner. At RHI Magnesita India, we take pride in playing a pivotal role in driving infrastructure development and supporting the vision of a ‘Viksit and Atmanirbhar Bharat.’ With our eight advanced manufacturing units, a dedicated R&D centre, and a workforce of over 6,000 employees across India, we are deeply committed to advancing the nation’s industrial growth. This partnership will help us articulate our value proposition more effectively, strengthen our brand presence, and enhance our thought leadership within the manufacturing ecosystem — in alignment with India’s economic aspirations.”

Dr. Sarvesh Kumar Tiwari, Founder and Managing Director, PR Professionals, added, “Partnering with a global manufacturing leader like RHI Magnesita India is both an honour and a responsibility. As a powerhouse in India’s core industries, the company exemplifies innovation, scale, and excellence. This mandate reflects our growing expertise in industrial communications and our commitment to showcasing stories of resilience, technology, and nation-building in a self-reliant India.”

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Andhra Pradesh, January 10^th 2025 — PR Professionals (PRP), India’s leading integrated communications agency and the flagship of PRP Group, recently onboarded two new clients in Andhra Pradesh, deepening and expanding its presence in the state.  The agency has partnered with MIC Electronics Limited and Stonecraft Group.

MIC Electronics Limited (MICEL), a Hyderabad-headquartered listed company, is renowned for its pioneering contributions to Railways, Power Electronics, Medical Electronics, and LED Displays & Lighting. With over three decades of expertise, MIC has built a diverse portfolio of innovative projects spanning transportation, public infrastructure, and smart city initiatives. Stonecraft Group, on the other hand, is a trailblazer in eco-conscious real estate and infrastructure development, is recognized for its biophilic design principles and commitment to sustainability. With over 17 years of expertise and a successful track record of selling over one million sq. yds. of plots in Hyderabad, the group’s projects span luxury residential, commercial, and recreational spaces designed to promote well-being and harmony with nature.

This comes on the heels of PRP’s ongoing mandate with the Department of School Education, Andhra Pradesh. The integrated mandate involves designing and executing impactful digital and media communication strategies for transformative educational programs such as the World Bank-funded Supporting Andhra’s Learning Transformation Program (SALT), Samagra Siksha, Mana Badi Nadu Nedu Programme, and the Jagananna Vidya Kanuka Programme.

“We are thrilled to welcome MIC Electronics and Stonecraft Group to our portfolio of clients. These partnerships mark a significant milestone in our journey, as they have strengthened our presence in the state of Telangana. Both organizations align with our vision of fostering growth and innovation through strategic communication solutions. We look forward to leveraging our expertise to enhance their visibility and impact while continuing to expand our footprint in this thriving market” said Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals.

PR Professionals, established in 2011, is a leading integrated communications agency renowned for delivering exceptional branding and public relations solutions. The agency is dedicated to helping businesses achieve market leadership while engaging in meaningful philanthropic activities. Confianza Consulting, another PRP Group company, offers a comprehensive range of human resource solutions, including talent acquisition, performance management, compliance, and employee engagement. PRP Group has expanded to 12 offices across India and six international locations, reflecting its commitment to excellence and growth.

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