WhatsApp announced a new feature called Chat Lock. This feature lets you protect your most intimate conversations with a password, secures them in a separate folder, and when someone messages you and you have that chat locked, the sender’s name and the content of the message will also be hidden. In announcing this new feature,…
iTAP, a youth-focused OTT entertainment and gaming platform, has appointed StudioTalk for its media strategy and pan-India outreach. The mandate aims to strengthen iTAP’s brand recall and corporate communication strategies to expand its reach to a broader audience. iTAP is a fast-growing OTT and Gaming platform born in India for the globe that offers web…
Adfactors PR, India’s largest Public Relations firm, has completed training over 1,000 employees in the application of ChatGPT and other Artificial Intelligence (AI) tools relevant for research, analytics and content-creation. The training was completed in 30 batches spread across Mumbai, Delhi and Bengaluru over the last 45 days. This endeavour – of empowering every single…
Mumbai, 16th May, India – India’s leading integrated communications agency PR Professionals, the flagship of the PRP Group, has appointed Suresh Rathod as Senior Vice President (West) to grow its business in the region and strengthen its senior management team. Rathod is the former Head of Corporate Communications and PR, Avaada Group. During his tenure…
Dentsu has appointed Prerna Mehrotra as chief client officer of the APAC region, expanding her current remit as CEO, Media, APAC. In this newly minted role, Prerna will focus on designing and delivering an elevated client experience across the agency’s creative, media and customer experience management (CXM). Rob Gilby, CEO APAC, dentsu, said: “Prerna joined…
The Hindenburg era has brought with it a variety of new challenges for companies, particularly in regards to crisis communications. With the rise of social media and 24-hour news cycles, any misstep can quickly become public knowledge and lead to potentially damaging consequences. As such, it is essential that businesses have access to an experienced…
VLCC, in partnership with DENTSU CREATIVE India, has launched its latest campaign titled #AbDhoopKyaRokegi. Puneet Gulati, group CMO, VLCC said, “As a brand, we at VLCC have always believed in empowering every individual to achieve their full potential and be unstoppable. This ad film featuring Sakshi is a reflection of our commitment to this belief….
DPNC Global LLP, a leading business consulting firm has roped in Tilak Chowdhury as associate director – of client relations and communications. Tilak has more than 20 years of experience in the Industry and has worked with some of the leading advertising, PR and corporate entities.
Cha-Chi India, a leading communications firm has earned the prestigious PR mandate for Anko, Australia’s homeware brand. The campaign aims to establish Anko as a household name throughout India, positioning its hundreds of products spanning a range of categories aptly. Under the mandate, Cha-Chi will help Anko create authentic nationwide visibility through traditional and online…
The Public Relations Consultants Association of India (PRCAI) has elected a new managing and executive committee at its annual general meeting held on May 12, 2023. Atul Sharma, CEO, of Ruder Finn India and head, of the Middle East, has been re-elected as the president, who has been the president of the association since 2021….
